Popular Media

The EU Might Just Break the Internet

Bad competition cases are a dime a dozen these days. The UK Competition and Markets Authority’s (CMA) recent unfortunate decisions to block both Microsoft’s acquisition of Activision Blizzard and Meta’s takeover of Giphy spring to mind as examples of a competition enforcer prioritising populist “big is bad” concerns.

And yet, in the race to bring the most reckless competition case, the European Commission takes the crown, most recently accusing Google of abusing its dominant position in the online-advertising market. According to the competition watchdog, the issue is that Google favours its own ad exchange (i.e. a platform that matches advertisers with publisher websites) over rivals, thereby harming competition and consumers.

Read the full piece here.