Popular Media

How to Learn to Stop Worrying and Love Surge Pricing

Many of us are accustomed to “surge pricing” when requesting Ubers during rush hour or booking last-minute flights over Christmas. But these types of dynamic or algorithmic pricing strategies are now creeping into daily life — such as in restaurants, gyms and even grocery stores. A recent Wall Street Journal article reported on a customer’s anger when his local bowling alley charged him three times the normal rate using a demand-based, algorithmic pricing strategy.

Read the full piece here.