FTC Rethinks Bad Pun?

Geoff’s post last week on the FTC’s move to block the Whole Foods/Wild Oats merger poked fun at a stupid pun appearing in the agency’s press release: “If Whole Foods is allowed to devour Wild Oats, it will mean higher prices, reduced quality, and fewer choices for consumers. That is a deal consumers should not be required to swallow.” Geoff called the remark “very punny.” I, too, thought the remark was a bit too cute when I read it last Wednesday on the FTC’s website. A number of news articles on the FTC’s decision (e.g., here, here, and here) quoted the same pun from the press release. One assumes it was formulated as a soundbite for news stories.

Read the full piece here.