TOTM
An Online Experiment in Voluntary Pricing
Truth on the Market
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I’ve previously discussed the voluntary pricing strategy taken by restaurants and cafes in a handful of states to offer food and drink for free and allow customers to decide whether and how much they would pay. I was rather skeptical about the profitability of this strategy in the retail setting. But it looks like we may soon have another datapoint from another industry as the WSJ reports that Radiohead will sell its new album (“In Rainbows”) only as a digital download from its website and allowing fans to choose how much they will pay.
