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FTC v Amgen: The Economics of Bundled Discounts, Part Two

TOTM The Federal Trade Commission (FTC) recently announced that it would sue to block Amgen’s proposed $27.8 billion acquisition of Horizon Therapeutics. The challenge represents a . . .

The Federal Trade Commission (FTC) recently announced that it would sue to block Amgen’s proposed $27.8 billion acquisition of Horizon Therapeutics. The challenge represents a landmark in the history of pharmaceutical-industry antitrust enforcement, as the industry has largely been given license to engage in permissive mergers and acquisitions of smaller companies without challenge.

In Part One, I reviewed the basic structure and function of the pharmaceutical industry, as well as the theory of harm that the FTC is bringing. In this part, I take a much deeper dive into the economic literature to determine whether the FTC’s theory of harm is likely to hold up in court and whether the commission has picked the right forum in which to bring its claims.

Read the full piece here.

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Antitrust & Consumer Protection

A Transactions Cost Analysis of the Welfare and Output Effects of Rebates and Non-Linear Pricing

Scholarship Abstract Ronald Coase famously exposed the limitations of economic analyses that rely upon assumptions of frictionless markets. He highlighted the importance of including transaction costs . . .

Abstract

Ronald Coase famously exposed the limitations of economic analyses that rely upon assumptions of frictionless markets. He highlighted the importance of including transaction costs in economic analyses and issued a challenge to economists to think seriously about how transaction costs impact economic systems. Harold Demsetz, extended Coase’s analysis to show how these costs alter the way firms price and market their products. Demsetz’ analysis underscored that the costs of providing a market sometimes exceed the benefits of creating one in the first place and examined conditions where transaction costs imply that zero amounts of explicit market pricing will be efficient.

This article focuses upon extending Demsetz’s insights concerning non-linear pricing contracts that seem not to “price” key side effects of the economic exchange. In particular, we analyze the welfare and output effects of two examples of such contracts commonly used by firms that are frequently subject to antitrust scrutiny: metered pricing and loyalty discounts. The analysis demonstrates how a firm’s choice to set prices for its products are influenced by transaction and information costs and examines whether changes in output caused by the use of these non-linear pricing schemes are positively correlated with changes in total and consumer welfare. The article then discusses conditions under which measuring output effects can reliably differentiate between welfare-increasing and welfare-reducing uses of non-linear pricing.

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Antitrust & Consumer Protection

How Much Information Do Markets Require?

TOTM One of the biggest names in economics, Daron Acemoglu, recently joined the mess that is Twitter. He wasted no time in throwing out big ideas for . . .

One of the biggest names in economics, Daron Acemoglu, recently joined the mess that is Twitter. He wasted no time in throwing out big ideas for discussion and immediately getting tons of, let us say, spirited replies.

One of Acemoglu’s threads involved a discussion of F.A. Hayek’s famous essay “The Use of Knowledge in Society,” wherein Hayek questions central planners’ ability to acquire and utilize such knowledge. Echoing many other commentators, Acemoglu asks: can supercomputers and artificial intelligence get around Hayek’s concerns?

Read the full piece here.

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Antitrust & Consumer Protection

Brian Albrecht on Robert Lucas and Armen Alchian

Presentations & Interviews ICLE Chief Economist Brian Albrecht joined the Human Action Podcast to discuss the work of economists Armen Alchian and Robert Lucas. Video of the full . . .

ICLE Chief Economist Brian Albrecht joined the Human Action Podcast to discuss the work of economists Armen Alchian and Robert Lucas. Video of the full conversation is embedded below.

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Antitrust & Consumer Protection

The Convergence of Antitrust Thought in the Late 1930s and Its Subsequent Collapse

Popular Media American economists played no role in the enactment of the 1890 Sherman Act and had very little influence in the development of the Federal Trade . . .

American economists played no role in the enactment of the 1890 Sherman Act and had very little influence in the development of the Federal Trade Commission Act and the Clayton Act in 1914, even though the 1912 presidential campaign had focused on the antitrust issue. Former President Theodore Roosevelt had very harsh words to say about the effectiveness of antitrust policy, considering it at best vain if not counterproductive. Louis Brandeis, a populist attorney who advised Woodrow Wilson in the course of his presidential campaign, was one of the key players in the establishment of the FTC. However, even the future Supreme Court justice only intended the agency to be preventive, not curative.

Read the full piece here.

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Antitrust & Consumer Protection

Faculty Privilege: Tenure and Faculty Authority in American Higher Education in the 20th Century

Scholarship Abstract Faculty at American colleges and universities possess an exceptional, arguably unique, combination of job security and decision authority. In addition to the protections of . . .

Abstract

Faculty at American colleges and universities possess an exceptional, arguably unique, combination of job security and decision authority. In addition to the protections of academic tenure, “regular” faculty at most higher education institutions exercise significant authority over important organizational policies and decisions, including product design (curriculum) and personnel matters (appointments, promotions, and dismissals). Why some faculty — and only some faculty — should enjoy rights, privileges, and protections available to virtually no other class of employees has never been adequately explained, however. This paper identifies a source of “hold-up” peculiar to academic employment associated with the joint research and non-research responsibilities of “regular” faculty and the way the higher education market values the “academic capital” of scholars. Combining surveys of governance practices with institution-level data on faculty publication rates over the periods 1900-1940 and 1975-2014, the paper presents evidence of an association between research and faculty authority over personnel decisions consistent with (though not dispositive of) the commitment function of faculty rights and privileges posited here.

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Antitrust & Consumer Protection

Network Effects and Interoperability

TL;DR Background: The European Union’s Digital Markets Act (DMA), which went into effect in November 2022,  requires online platforms deemed to be “gatekeepers” to make their . . .

Background: The European Union’s Digital Markets Act (DMA), which went into effect in November 2022,  requires online platforms deemed to be “gatekeepers” to make their services interoperable. Interoperability refers to the ability of different systems, devices, or applications to communicate and exchange information. Importantly, the DMA envisions horizontal interoperability for messaging services, as well as vertical interoperability obligations. These include the ability to install third-party app stores and to install applications through sideloading, along with ensuring access to operating systems’ critical functionalities and specific devices’ hardware capabilities.

However… While interoperability requirements can reduce switching costs between platforms and possibly  help consumers avoid being “locked-in” to inferior products, the net effects on new technology and greater competition are mostly speculative. Claims that mandatory interoperability is a “super tool” for platform competition rely on excessive switching costs between platforms effectively serving as a barrier to entry. The rise of new social networks like TikTok and messaging services like Discord suggests that network effects may be less pervasive than previously thought. Many consumers are perfectly comfortable with “multi-homing” and using multiple platforms. 

Network Effects Are Everywhere; Network Harms Are More Specific

Consumers in any market—not exclusively or even predominantly digital markets—strike a balance between using multiple providers (multi-homing) and remaining loyal to just one. Network effects can give incumbents an advantage over challengers, but identifying that a given market has network effects does not, in itself, justify mandating interoperability. For any potential interoperability mandate, we must ask how costly it is for consumers to multi-home. 

For example, a consumer may find it low-cost to download multiple apps—such as Zelle, PayPal, or Venmo—that each allow one to send money to a friend. By contrast, it may be quite costly to gain followers on a new social-media platform. Interoperability mandates have tended to focus on markets that already have low switching costs, hence limiting potential gains.

Lock-In Can Increase Competition

We say a consumer is “locked-in” when high switching costs make it difficult for them to switch suppliers even when quality changes. But markets subject to lock-in may still see fierce competition for users. Companies compete upfront to attract such consumers through tactics like penetration pricing, introductory offers, and price wars. This “competition for the market” can effectively substitute for standard compatible competition and might even be more intense, as it reduces differentiation. It is not a simple linear relationship, where lower switching costs are always better for consumers.

Interoperability Isn’t Always Good

Interoperability proponents argue that it levels the playing field between tech giants and smaller competitors. The debate often imagines a low-quality incumbent using lock-in to keep a high-quality challenger at bay. But we don’t necessarily want everything to be interoperable. It would be a problem if, e.g., everyone’s door keys were interoperable. The analogous problem in tech is cybersecurity. More interconnected systems are more vulnerable to cyberattacks and data breaches. Mandating interoperability, such as between messaging services, can inadvertently expose users to greater security risks by creating additional points of access for bad actors.

Static Standards and Dynamic Markets

There are many examples of interoperability resulting from the voluntary adoption of standards. Credit-card companies manage vast, interoperable payment networks; screwdrivers work with screws made by various manufacturers; and U.S. colleges accept credits from other institutions. 

Interoperability also tends to evolve over time and regulators should not imagine the current system will last forever. Bluetooth was initially developed for wireless communication between devices like headsets and phones, but has evolved to also enable seamless connectivity among various speakers, keyboards, smartwatches, and so forth—all from different manufacturers. This standardization has greatly simplified wireless connections and improved user experience.

Calculate Costs in Addition to Benefits

While a literature review on switching costs and network effects by esteemed scholars Joseph Farrell and Paul Klemperer concluded that “firms probably seek incompatibility too often. We therefore favor thoughtfully pro-compatibility public policy,” they also recognize that competition to be the dominant platform “can adequately replace ordinary compatible competition, and can even be fiercer than compatible competition by weakening differentiation.”

Moreover, the theoretical papers they considered mostly ask whether increasing or decreasing switching costs increases consumer welfare. Mandates implemented through public policy tend to be more blunt and, after accounting for factors like increased security risks, are less likely to pass a cost-benefit test. Consumers often come across situations where interoperability might provide some benefits, but where the costs outweigh the gains. Policymakers should take the same approach.

For more on this issue, see “Antitrust Unchained: The EU’s Case Against Self-Preferencing” by Giuseppe Colangelo; “Privacy and Security Implications of Regulation of Digital Services in the EU and in the US” by Mikolaj Barczentewicz; and “Mandatory Interoperability Is Not a ‘Super Tool’ for Platform Competition” by Samuel Bowman.

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Antitrust & Consumer Protection

The Under-Appreciated Thomas Sowell

Scholarship Abstract Thomas Sowell is best known as an economic communicator and popularizer. We argue that he should be better known as an academic economist.

Abstract

Thomas Sowell is best known as an economic communicator and popularizer. We argue that he should be better known as an academic economist.

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In-Person Versus Online Instruction: Evidence from Principles of Economics

Scholarship Abstract COVID-19 required many professors to switch from in-person teaching to online instruction, allowing exploration of a pivotal question in education: are learning outcomes better . . .

Abstract

COVID-19 required many professors to switch from in-person teaching to online instruction, allowing exploration of a pivotal question in education: are learning outcomes better when instruction takes place in-person or online? We compare student performance across two semesters of the same large introductory economics course—one taught in-person in 2019, the other taught online in 2020. We analyze test scores from over 2000 students for exam questions common to both instructional formats. At the aggregate level, we find no difference in student performance between online and in-person instruction. When dividing questions by required reasoning skills, we find that online instruction improves student performance on questions requiring knowledge of a definition or formula. Additionally, student course evaluations rated the online course over in-person pedagogy.

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