Jonathan Williams on Airline-Pricing Strategies
ICLE Academic Affiliate Jonathan Williams was quoted by The Local Voice in a story about his National Science Foundation-funded project to research airline-pricing strategies. You can read the full piece here.
Scott, assistant professor of economics; Jonathan Williams, professor of economics at University of North Carolina; Andrii Babii, associate professor of economics at UNC; and UNC doctoral candidate Alex Marsh began their research with the airline in 2019. They studied two main pricing strategies: personalized pricing via targeted discounts and auctions for upgraded services and amenities.
…“One branch of what we’re doing is looking at how should they sell these upgrades,” Williams said.
“By that, it means, should I run auctions? Should I offer purchases at check-ins? If you’re not careful in terms of how you implement the practice, it can actually render some of your other strategies less effective.”