Brian Albrecht on Data-Driven Pricing and Consumer Benefits
A recent Kelley Drye article recaps discussions from the 2026 NAAG Spring Consumer Protection conference, where state attorneys general and consumer-protections staff examined algorithmic pricing, civil investigative demand procedures, and age-verification technology. The piece references comments from ICLE Chief Economist Brian Albrecht on how data-driven pricing can benefit consumers, including by offering more discounts to lower-income families. Read the full piece here.
Panelists also highlighted benefits of personalized pricing, including understanding inventory management – for example, bringing in more drivers when there is high demand, and saving customers time by providing personalized offers. According to an economist from the International Center for Law & Economics, on average, data-driven pricing provides more discounts to lower income families, though others disputed this conclusion.