Surveillance Pricing: A Cautionary Summary of Potential Harms and Solutions

Ginger Zhe Jin, Liad Wagman, & Mengyi Zhong July 14, 2025

Competition Policy International View Original Source

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Surveillance pricing, a term that refers to the use of advanced algorithms and consumer information to set individualized prices, presents complex trade-offs between efficiency gains and consumer welfare. While having the potential to enhance market efficiency and consumer surplus, it raises concerns about excessive rent extraction, privacy erosion, and market concentration.

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