TOTM

Dell’s Restricted Distribution Strategy

A story in today’s WSJ highlights Dell’s rather slow move into retail distribution of its PCs  The delay has been, at least in part, calculated to control the image of Dell’s products with its customer base. For example, Dell’s new arrangement with Best Buy is designed to restrict Best Buy’s product line on some margins as part of an effort to Dell sales from cannibalizing its Web customers.

Read the full piece here.