Dirk Auer on the EU’s Investigation of Google Ad Tech

Bloomberg – ICLE Director of Competition Policy Dirk Auer was quoted by Bloomberg in a story about the European Union’s investigation of Google’s ad tech business. You can read full piece here.

“The commission may feel emboldened by the fact that the DOJ is pursuing virtually the same lawsuit, but some might say this is more a case of folie à deux than a healthy working relationship,” said Dirk Auer, Director of Competition Policy at the International Center for Law & Economics.

“The legal obstacles to breaking up Google are tremendous,” he said. “The commission will have to show there was really no other way to solve the issues.”