Wesley R. Hartmann is the John G. McCoy-Banc One Corporation Professor of Marketing at Stanford Graduate School of Business. Professor Hartmann’s research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration. He worked for the Economic Analysis Corporation as a research associate. He earned his BA from UCI (1996), both his MA (2001) and his Ph.D. (2003) from UCLA.