Six months may not seem a great deal of time in the general business world, but in the Internet space it’s a lifetime as new websites, tools and features are introduced every day that change where and how users get and share information. The rise of Facebook is a great example: the social networking platform that didn’t exist in early 2004 filed paperwork last month to launch what is expected to be one of the largest IPOs in history. To put it in perspective, Ford Motor went public nearly forty years after it was founded.

Read the full piece here. 

One of the more significant papers in antitrust of late has been Professor Kaplow’s Why (Ever) Define Markets?  Kaplow provocatively argues that the entire “market definition/ market share” paradigm of antitrust is misguided and beyond repair.  Kaplow describes the exclusive role of market definition in that paradigm as generating inferences about market power, argues that market definition is incapable of generating reasonable inferences for that purpose as a matter of basic economic principles primarily because one must have a “best estimate” of market power previous to market definition, and concludes that antitrust ought to do away with market definition entirely.  As my description of the paper suggests, and Kaplow recognizes, it is certainly an “immodest” claim.  But it is a paper that has evoked much discussion in antitrust circles, especially in light of the recent shift in the 2010 HMGs toward analysis of competitive effects and away from market definition.

Many economists were inclined to agree with the basic conceptual shift toward direct analysis of competitive effects.  Much of that agreement was had on the basis that the market definition exercise aimed to do a number of things directed toward identifying the potential competitive effects of a merger (identifying market power is certainly one of those things), and that if we had tools allowing for direct inferences we ought to use those instead.  Kaplow’s attack on market definition, however, was by far the most aggressive critique.

Greg Werden has now posted an excellent paper in response, “Why (Ever) Define Markets?  An Answer to Professor Kaplow.”  Here is the abstract:

Professor Louis Kaplow has argued that market delineation in antitrust should be abandoned because it is not useful in assessing market power or evaluating competitive effects. This article takes issue with that view, explaining that market delineation serves purposes overlooked by Professor Kaplow. Most importantly, market delineation separates active forces of competition from those in the background. This separation is significant in the application of economic models and in the narrative of presenting an antitrust case. This article also explains why Professor Kaplow’s proposed analyses dispensing with market delineation would break down in important circumstances.

The entire paper is worth reading.  It provides an important perspective on the debate over the value of market definition not only from an economic perspective, but also with respect to the role of market definition in the law.  I summarize a few of the key points and basic arguments of the paper for readers.

Werden first begins by attacking the presumption in Kaplow’s argument that the exclusive purpose of market definition in the modern antitrust paradigm is to infer market power from market share.  For example, Kaplow claims that “the entire rationale for the market definition process is to enable an inference about market power.”  Werden claims, I think correctly, that Kaplow’s premise is incorrect.  While Werden makes the point that courts use market definition to infer market power even in the absence of market shares, the more important argument is that courts have long recognized the high shares themselves do not establish market power — indeed, the law requires the market power be “durable.”  The durability requirement, in turn, requires some analysis of entry conditions before a court can infer market power and, as Werden points out, market delineation is a useful tool for understanding which products — upon entry — would be sufficiently close substitutes as to preclude a firm from charging supra-competitive prices.  Similarly, of course, courts use market definition to cabin where the relevant antitrust injury might occur.

Keith Hylton makes a related, but distinct, argument about the value of market definition in his paper on the 2010 HMGs published in a symposium in the Review of Industrial Organization (note: Professor Kaplow has a shorter article in the Review of IO symposium previewing his arguments in the longer Harvard Law Review piece; I also have an article (with Judd Stone) on the new Guidelines’ treatment of efficiencies in the same issue).  Hylton objects to the change in focus in the new HMGs on the grounds that courts have used the market definition exercise for a number of valuable functions involving the trading off of error concerns in merger analysis:

In implementing the discretionary test of Brown Shoe, courts have traditionally required a definition of the relevant market. In order to determine whether competition appears to be structurally or operationally intense, or whether entry is easy, courts first have to define a relevant market. The definition of a relevant market has involved a fact intensive inquiry that trades off many concerns, in addition to the strict concern of finding a market which could be monopolized by the defendant (through an acquisition or through some anticompetitive conduct). When courts determine a relevant market, they are taking into account the consequences of that decision for the competitive process itself. If defining a market too narrowly will lead to the replacement of the market process of industrial rationalization with an administrative process, or discourage innovation incentives, courts are likely to take those costs into account. They are aware of the possibility that they could err in the decision, and will therefore tend toward a market definition that minimizes the costs of errors.36 The FTC’s standard would relegate the market definition component of a merger dispute to a lesser status. In so doing, it would constrain the ability of courts to make the tradeoffs that currently go into a market definition finding.37

Werden acknowledges that market definition can be avoided in some cases, such as consummated mergers with evidence of actual anticompetitive effects after the acquisition, or in some cases involving unilateral price effects.  Note that while Werden would likely dispense with market definition in some of these cases, the role Hylton ascribes to market definition as applied by the courts would still provide value in both of these types of cases.  Werden also makes the key point that Kaplow’s “direct” analysis of market power assumes that “all of the competitive action is confined to a single homogenous good, and his analysis goes awry when the sellers of the good have a significant strategic interaction with the sellers of close substitutes.”

A related point is that Kaplow’s analysis implicitly uses perfect competition as a competitive benchmark for inferring market power.  Indeed, the analysis presumes that all sellers other than the producer at issue “behave as price-takers.”   As Werden points out, the direct analysis of market power Kaplow prefers establishes market power as a matter of degree measured by the Lerner Index (i.e. the price – cost margin).  For a number of reasons, setting perfect competition as a competitive benchmark can be problematic; but for present purposes, note that to the extent that courts use the market definition inquiry to incorporate considerations wherein a firm might have high margins but yet face intense competition rendering it incapable of harming the competitive process, this would be yet another valuable function of that market definition inquiry.

Werden ends the paper by offering up some examples of the differences between the “conventional” approach and Kaplow’s analysis that are helpful.  You can go to the paper to read them — but Werden’s key point, as I read the paper, is that market definition is useful not only for allowing the assignment of market shares, but also for separating the important elements of the competitive story of a proposed merger (for example) from unimportant elements.   The distinction between those important and unimportant elements can inform modeling choices in unilateral effects cases, or the likelihood of post-merger coordination, and focuses courts on the competitive process to be investigated for potential harm.  His conclusion in response to Kaplow is direct:

Placing less emphasis on market delineation and market shares would be for the best in many antitrust cases, but market delineation serves analytical and narrative purposes not served by other tools.  Professor Kaplow’s proposal to abandon market definition would bring chaos to antitrust litigation.

Please go do read the whole thing.  There is some narrow sense in which I find the debate trivial.  Courts are highly unlikely to adopt Professor Kaplow’s proposal.  There are a number of barriers to eliminating market definition and there is no demand to do so from courts or agencies.  But that would be far too narrow a viewpoint on the issues raised by the paper.  The debate over market definition in the 2010 HMGs, and now spurred by Kaplow’s provocative and well argued paper, is very useful in helping us understand exactly what we aim to achieve through market definition.  The role of market definition in antitrust analysis is much more flexible under the new Guidelines — even if all agree that the agencies must define markets.  How flexible courts and agencies are and should be with respect to market definition does depend precisely upon the answer to the questions Werden tangles with in his paper, i.e. what does market definition accomplish, how well does it accomplish it, and when might we rely upon other tools to accomplish those ends?

Filed under: antitrust, economics, merger guidelines, mergers & acquisitions

Last week’s business news highlighted two tremendous subsidy programs. In one case, the company received no direct payment for product development. None of its suppliers received targeted subsidies to produce parts. But consumers were subsidized to encourage them to buy the product.

In the other case, the company received direct payments to underwrite the cost of product development, one of the company’s suppliers received an even larger subsidy to create critical components, and consumers were given subsidies to encourage them to buy the product.

One of those products is among the best selling products in the world. The other just halted production. The successful one was subsidized through private market transactions. The other was subsidized by the US government using taxpayer dollars.

If you haven’t guessed by now, I refer to the Apple iPhone and the Chevy Volt, respectively.

The irony of these twin tales is that they highlight the problems of subsidies in general, but particularly when the subsidy is used as a tool for the government to pick winners and losers in the market (i.e., industrial policy).

In the case of the iPhone, cellular phone companies subsidize the phone in the hope of being able to recoup those costs in the price of the service contracts that are bundled with the subsidized phones. Basically, the subsidy really amounts to nothing more than a marketing expense for the cell phone companies to expand their market share of (particularly data) service contracts. Cell phone carriers recognize that consumers value the features of the phone and are willing to take a loss on the phone to get the consumers locked into a service contract. The subsidy creates value all the way around, since the cellular companies would not offer the subsidy if they did not believe they could more than recoup the cost on the service contracts.

In the case of the Volt, the government had no concern for being able to break even. The motive was to unlevel the playing field by giving GM an (unfair?) advantage in developing an electric vehicle, whether compared to other electric vehicle manufacturers or to traditional combustion engines and recent hybrids. (Actually, according to the WSJ report, the Feds also subsidized Fisker Automotive’s Nina plug-in, which is also no longer in active production.) The problem is, consumers don’t want the product—even at the whoppingly-low, subsidized price of $40,000 per car. GM sold barely half of its originally target of 15,000 cars in 2011. The company has built up so much excess inventory that it shut down production and laid off 1,300 workers for a couple months, with the hope that consumers will eventually buy up the excess.

This doesn’t mean that private market “subsidies” are necessarily good either. As the WSJ reported, Apple is facing an uphill battle. As the market for contract cell service begins to get saturated, Apple finds itself unable to effectively compete in the non-contract market because it doesn’t have affordably-priced phones for that segment and cellular companies cannot (or simply will not) subsidize the iPhone if they can’t recoup the cost. Some investment fund managers have even grown leery of Apple because they see a rough road ahead as Apple tries to expand into LDC’s where non-contract phone plans dominate and consumers cannot afford the pricy iPhone.

As the WSJ headline indicates, subsidies provide a crutch for producers. In every case, over-reliance on the crutch will inhibit long-term growth and economic viability. The difference between privately-provided crutches and government-provided crutches is that the private sector market has a much stronger incentive to make sure the patient has a realistically good prognosis to begin with, rather than Washington’s knack for picking losers.

Filed under: business, markets, Sykuta, truth on the market

Last week I posted about the regulatory barriers facing an ice cream shop in San Francisco.  A student passes along a story that hits a bit closer to home: the sale of beer right here in Arlington County.  Apparently, the owner of the Westover Beer Garden has had enough:

It’s been a contentious couple of weeks for the Westover Market and Beer Garden. Upon receiving a warning from Arlington County, it suddenly declared the beer garden would shut down until April 1. Today, the saga continues as management has decided to re-open the beer gardenagainst the County’s wishes.

Owner Devin Hicks said he’s tried working with the county on the matter but his efforts have not been successful. Now he’s going to do what he believes Westover Market is entitled to do by law — operate a year-round patio area.

Arlington County has a website devoted the Westover Beer Garden and its regulation thereof.  The heart of the dispute appears to be whether a parking requirement imposed by the county is optional or mandatory.

On the page, it states that establishments with outdoor patios must have ample parking for the number of people being served, but that parking requirement is reduced if the establishment is near a Metro stop. The County allows establishments to get around the parking rule by becoming “seasonal” and closing for three or more months each year.

Because the Westover beer garden isn’t deemed as having enough parking, it’s supposed to be seasonal. However, Hicks points out the rule is technically a “guideline” and not an actual “ordinance.” He believes the county has been enforcing a measure that was never officially put in the books.

The County’s web page for Westover Market links to another County page, titled “Guidelines for Outdoor Cafes.” On that document it states: “Unless otherwise required by the County Board, outdoor cafes shall be exempt from any parking requirement.” It goes on to say: “There is no explicit requirement in the Zoning Ordinance that requires them to be temporary or seasonal.”

Of his long-running trouble with the county, Hicks said relations have improved over the past year or so, but he believes he’s currently being unfairly targeted with the enforcement of the seasonal rule.

“We’re just going to go ahead and do what’s legally right,” Hicks said. “There’s nothing in the rules that says it has to be seasonal.”

As I mentioned in the post on the bay area ice cream shop, I suspect the pernicious economic effects of local barriers to entry, rather than those at the state or federal level, are much larger than generally presumed.

Filed under: antitrust, barriers to entry, business, cartels, economics

Pretty interesting interview with Google’s Senior VP Amit Singhal on where search technology is headed.  In the article, Singhal describes the shift from a content-based, keyword index  to incorporating links and other signals to improve query results.  The most interesting part of the interview is about what is next.

Google now wants to transform words that appear on a page into entities that mean something and have related attributes. It’s what the human brain does naturally, but for computers, it’s known as Artificial Intelligence.

It’s a challenging task, but the work has already begun. Google is “building a huge, in-house understanding of what an entity is and a repository of what entities are in the world and what should you know about those entities,” said Singhal.

In 2010, Google purchased Freebase, a community-built knowledge base packed with some 12 million canonical entities. Twelve million is a good start, but Google has, according to Singhal, invested dramatically to “build a huge knowledge graph of interconnected entities and their attributes.”

The transition from a word-based index to this knowledge graph is a fundamental shift that will radically increase power and complexity. Singhal explained that the word index is essentially like the index you find at the back of a book: “A knowledge base is huge compared to the word index and far more refined or advanced.”

Right now Google is, Singhal told me, building the infrastructure for the more algorithmically complex search of tomorrow, and that task, of course, does include more computers. All those computers are helping the search giant build out the knowledge graph, which now has “north of 200 million entities.” What can you do with that kind of knowledge graph (or base)?

Initially, you just take baby steps. Although evidence of this AI-like intelligence is beginning to show up in Google Search results, most people probably haven’t even noticed it.

For example:

Type “Monet” into Google Search, for instance, and, along with the standard results, you’ll find a small area at the bottom: “Artwork Searches for Claude Monet.” In it are thumbnail results of the top five or six works by the master. Singhal says this is an indication that Google search is beginning to understand that Monet is a painter and that the most important thing about an artist is his greatest works.

When I note that this does not seem wildly different or more exceptional that the traditional results above, Singhal cautioned me that judging the knowledge graph’s power on this would be like judging an artist on work he did as a 12- or 24-month-old.

Check out the whole article.  Counterfactuals are always difficult — but its difficult to imagine a basis for arguments that the evolution of search technology would have been — or will be — better for consumers with government regulation.

Filed under: google, Internet search, technology

A great video recounting the trials and tribulations of an entrepreneur and her attempts to open an ice cream shop in San Francisco (HT: Scott James at the NY Times and Craig Newmark).  From the NY Times story:

Ms. Pries said it took two years to open the restaurant, due largely to the city’s morass of permits, procedures and approvals required to start a small business. While waiting for permission to operate, she still had to pay rent and other costs, going deeper into debt each passing month without knowing for sure if she would ever be allowed to open.

“It’s just a huge risk,” she said, noting that the financing came from family and friends, not a bank. “At several points you wonder if you should just walk away and take the loss.”

Ms. Pries said she had to endure months of runaround and pay a lawyer to determine whether her location (a former grocery, vacant for years) was eligible to become a restaurant. There were permit fees of $20,000; a demand that she create a detailed map of all existing area businesses (the city didn’t have one); and an $11,000 charge just to turn on the water.

The ice cream shop’s travails are at odds with the frequent promises made by the mayor and many supervisors that small businesses and job creation are top priorities. ….

Even after she acceded to all the city’s demands, her paperwork sat unprocessed for months. Ms. Pries would not say exactly how much it all cost, including construction, but smiled and nodded when asked if it was in the hundreds of thousands of dollars.

I suspect the pernicious economic effects of local barriers to entry, rather than those at the state or federal level, are significantly greater than commonly thought.  They are certainly understudied.

 

Filed under: business, economics, regulation

Douglas Ginsburg and I have posted “Free to Err: Behavioral Law and Economics and its Implications for Liberty” on the new and very good Liberty Forum.  Our contribution is based upon a more comprehensive analysis of the implications of behavioral law and economics for both economic welfare and liberty forthcoming in the Northwestern Law Review.   We were fortunate to draw several thoughtful responses to our piece as part of the Forum, and I’ve provided links to those here:

• Nudging for Liberty (Patrick Lynch)
• Putting Our Bourgeois-Bohemian Rulers in Their Place (Peter Lawler)
• The Paternal State and the Police State (Mario Rizzo)
• Is the Hayekian Response to “Libertarian Paternalism” Sufficient? (Joseph Postell)

We have have some thoughts to the various responses later, but please do go and read them.

And a reminder to readers interested in the topic more generally that our “Free to Choose” symposium on behavioral law and economics is available here.

Filed under: behavioral economics, free to choose symposium

The Institute for Competition Law and GW Law have put together the Antitrust Writing Awards.  You can vote on academic or business articles here.  I’m very pleased to report that one of my articles — Does Antitrust Enforcement in High-Tech Markets Benefit Consumers?  Stock Price Evidence from FTC v. Intel (Review of Industrial Organization) — was nominated in the “economics” category.

Here is a description:

The Antitrust Writing Awards’ goal is to promote antitrust scholarship and competition advocacy by recognizing and awarding the best articles published in the antitrust law and law & economics fields in the last 12 months. The Awards feature two different categories of articles: Academic and Business. The Academic Articles category comprises articles published in academic journals, whereas the Business Articles category features articles published in professional magazines or newsletters. The articles are selected by a jury and by readers. The jury consist of a Board, an Academic and a Business Steering Committees composed of the leading academics and counsels. Readers contribute to the selection process by voting for articles. The Institute of Competition Law – the publisher of the Journal Concurrences and the e-Competitions Bulletin – and George Washington University Law School, are organizing these first of their kind Antitrust Writing Awards with the support of partners. The Awards ceremony will take place in Washington DC on 27 March 2012.

The Board ultimately selects the winners with input from reader votes and steering committees (I am a member of the academic steering committee).

Lots of interesting articles nominated; go check them out and vote.

Filed under: antitrust, economics

I’ve posted a new project in progress (co-authored with Angela Diveley) to SSRN.  In “Do Expert Agencies Outperform Generalist Judges?”, we attempt to examine the relative performance FTC Commissioners and generalist Article III federal court judges in antitrust cases and find some evidence undermining the oft-invoked assumption that Commission expertise leads to superior performance in adjudicatory decision-making.  Here is the abstract:

In the context of U.S. antitrust law, many commentators have recently called for an expansion of the Federal Trade Commission’s adjudicatory decision-making authority pursuant to Section 5 of the FTC Act, increased rulemaking, and carving out exceptions for the agency from increased burdens of production facing private plaintiffs. These claims are often expressly grounded in the assertion that expert agencies generate higher quality decisions than federal district court judges. We call this assertion the expertise hypothesis and attempt to test it. The relevant question is whether the expert inputs available to generalist federal district court judges translate to higher quality outputs and better performance than the Commission produces in its role as an adjudicatory decision-maker. While many appear to assume agencies have courts beat on this margin, to our knowledge, this oft-cited reason to increase the discretion of agencies and the deference afforded them by reviewing courts is void of empirical support. Contrary to the expertise hypothesis, we find evidence suggesting the Commission does not perform as well as generalist judges in its adjudicatory antitrust decision-making role. Furthermore, while the available evidence is more limited, there is no clear evidence the Commission adds significant incremental value to the ALJ decisions it reviews. In light of these findings, we conclude there is little empirical basis for the various proposals to expand agency authority and deference to agency decisions. More generally, our results highlight the need for research on the relationship between institutional design and agency expertise in the antitrust context.

We are in the progress of expanding the analysis and, as always, comments welcome here or at my email address on the sidebar.

Filed under: antitrust, economics, federal trade commission, scholarship, SSRN