I. Introduction The philosopher Jean-Francois Lyotard coined the term “grand narrative” (grands récits, or “grand stories” in French) to refer to the meta-discourses or totalizing . . .
I. Introduction
The philosopher Jean-Francois Lyotard coined the term “grand narrative” (grands récits, or “grand stories” in French) to refer to the meta-discourses or totalizing narratives of modernity that provide ideologies with a legitimizing history.[1] The prevalent (or, at least, the loudest) grand antitrust narrative of today posits that so-called “digital markets” present unique anticompetitive and evidentiary challenges that can only be adequately addressed through ex-ante rules or strong presumptions that mitigate (if not entirely overturn) the previous “dogmatic” adherence to economic analysis. This story—a subplot in a broader fairy tale about the alleged unmitigated failure of antitrust in the “neoliberal era”[2]—functions as the lynchpin of a new antitrust ideology that seeks to redefine the role of competition and competition law in society.[3] Some jurisdictions, especially those seeking to catch up with the European Union and the United States, appear to have swallowed this tale hook, line, and sinker.[4]
But as narratives go, this one has a glaring problem. The supposed consensus is, in fact, more fiction than fact, and can only be sustained under a strained interpretation of events and an increasingly selective reading of the literature.
First, digital markets are not the den of anticompetitive iniquity they are sometimes made out to be. As Herbert Hovenkamp[5] has recently noted, digital markets don’t present the symptoms typically associated with systemic monopoly, such as slow growth, sluggish investment in R&D, and collusion. In other words, this is not the industry that rational, cost-effective antitrust authorities should prioritize. Second, antitrust authorities have roughly lost as many cases as they have won in digital markets. Enforcers’ mixed track record, combined with the fact that even the victories were hard fought in court (and not without controversy outside of it), suggests that the impugned conduct was anything but unequivocally pernicious for competition. Third, despite claims that there exists a consensus that digital markets necessitate special treatment under the competition laws, or stricter carve-outs from such laws, relatively few countries to date have taken significant steps in that direction, and only four such regulatory frameworks have been put into place. And even among proponents of this new form of competition regulation, there is no real consensus about the sorts of laws that are best suited for the task.
II. There Is No Consensus that Digital Markets Are Uniquely Anticompetitive
It is often assumed that digital markets—a term generally understood to mean those core markets in which Google, Amazon, Meta, Microsoft, and Apple are active (“GAMMA”)[6]—are notably prone to anticompetitive conduct and particularly vulnerable to monopolistic outcomes (tipping, winner-take-all, etc.). A baseline problem with this narrative is that the companies typically lumped together as defining “digital markets” (in fact, nearly every modern market, from banking to groceries, includes at least some significant digital component) are actually quite heterogeneous.[7] Generalizations about the competitive landscape across dozens of products and services rendered by different companies at different points in time are thus unlikely to be useful in any meaningful sense.
As Apple CEO Tim Cook has noted:
Tech is not monolithic. That would be like saying “All restaurants are the same” or “All TV networks are the same.”[8]
For instance, while Google (Alphabet) and Facebook (Meta) are information-technology firms that specialize in online advertising, Apple remains primarily an electronics-hardware company, with around 75% of its revenue coming from the sale of iMacs, iPhones, iPads, and accessories. As Amanda Lotz of the University of Michigan has observed:[9]
The profits on those [hardware] sales let Apple use very different strategies than the non-hardware [“Big Tech”] companies with which it is often compared.
As such, even referring to these companies as constituent of the same industry (let alone market) makes little sense. Unless, of course, one is guided by political goals outside the purview of traditional antitrust law—as, e.g., the so-called “neo-Brandeisians” are.[10]
Take, for example, the European Union’s Digital Markets Act (“DMA”). The reason the DMA’s notion of “gatekeeper” status appears so contrived[11] from an economic, legal, and technical perspective is because the law’s economic, legal, and technical arguments were reverse engineered to apply to a set of predetermined firms that have little in common, apart from being, for the most part, U.S.-based, technologically intensive, and vastly resourced. Another thing they share is having used innovative business models to disrupt traditional industries,[12] in the process capturing massive rents and attracting millions of users. In other words, they are the world’s most successful “tech”[13] companies.[14]
But even on its own terms, the notion that there exists a consensus that these digital markets specifically are uniquely and systematically anticompetitive in a way that requires pushing the boundaries of antitrust law is belied by legal, economic, and scholarly evidence.
For one, the U.S. Federal Trade Commission’s (FTC) attempts to stifle the GAMMA firms (and, in the process, to rewrite U.S. antitrust doctrine) have been a mixed bag to date, and have met with mounting resistance.
In 2023, the FTC failed to block Meta’s acquisition of virtual-reality company Within Unlimited. As Corbin Barthold[15] pointed out, even The New York Times had to admit the case was “built upon a little-tested legal theory that the deal would hurt future competition in an untested market.”[16] The FTC’s challenge advanced the tortured theory that a budding market was already in danger of suffering a “substantial lessening of competition” from an acquisition that could, for all intents and purposes, contribute to developing that market by providing greater scale to a firm that remained just a small (albeit important) player. This so-called “actual potential competition” doctrine, building on the false contention that the antitrust laws reflect a statutory preference for “organic growth over growth through acquisition,”[17] would effectively allow the FTC to challenge any acquisition where the agency could show that the acquirer might hypothetically develop the acquired business independently. This, however, is a fringe reading of U.S. antitrust law that is in no way endorsed by the mainstream,[18] and that would, if accepted, decimate M&A-driven growth and innovation across the economy.[19]
In a similar vein, the FTC also failed to stop Microsoft’s acquisition of Activision Blizzard. In July 2023, Judge Jacqueline Scott Corley of the U.S. District Court for the Northern District of California ruled against the FTC, and denied the motion for a preliminary injunction. Contrary to the FTC’s assertions, the judge found that the deal would expand access to the Call of Duty franchise, especially since Microsoft had committed to keeping the popular action game on competitor Sony’s PlayStation platform (one of the FTC’s primary concerns). The FTC’s decision to appeal was met with strong backlash from venture-capital firms and investors, who argued in an open letter that the appeal “[threatened] the cycle of investment and entrepreneurship that drives America’s innovation economy.”[20] In addition, a group of 22 U.S. House Republicans sent a letter to the FTC urging it to drop the case and return to “sensible, consumer-oriented antitrust enforcement.”[21]
The two cases’ failure momentarily foiled the agency’s aggressive attempts to recast vertical integration—which it had identified as one of the primary sources of the GAMMA firms’ success, and therefore a main source of concern—in the same light as horizontal mergers. But antitrust law has typically viewed the vertical integration as benign, and often even beneficial.[22] As International Center for Law & Economics (ICLE) President Geoffrey Manne and former ICLE Director of Competition Policy Sam Bowman have explained:
Empirical research has consistently found vertical integration to be good for consumers through a number of mechanisms that allow for reduced costs and better product quality.[23]
This is why antitrust merger enforcement has long relied on a fundamental distinction between horizontal and vertical mergers (or horizontal and vertical theories of harm, to be more precise): policymakers widely (and correctly) assume the former are far more likely to cause problems for consumers and competition than the latter.[24]
Unable to persuade the courts, the FTC and U.S. Justice Department (“DOJ”) in 2023 issued draft merger guidelines that attempted to rewrite the law[25] by, among other things, blurring the historical distinction between horizontal and vertical mergers,[26] largely ignoring the costs of wrongly prohibiting or modifying mergers,[27] and downplaying merger efficiencies.[28] As many commentators have noted, however, the guidelines’ purpose is to provide a useful synthesis of established law, economic learning, and agency experience—not to create new doctrine.[29] Far from forging a consensus, the 2023 draft merger guidelines thus far appear to have unraveled it.[30]
There are even indications that, if they had their way, the agencies would cast all tech mergers—and perhaps even all mergers, period[31]—as inherently problematic. For example, former Assistant U.S. Attorney General for Antitrust Jonathan Kanter and former FTC Chair Lina Khan have repeated the above-mentioned contention that U.S. antitrust law has a preference for “organic growth over acquisitions.”[32] But, again, this interpretation of U.S. antitrust law generally, and of the Clayton Act specifically, is fanciful. As Gus Hurwitz and Geoffrey Manne have written on the 2023 merger guidelines:
Look at the antitrust agencies’ string of recent losses in major merger cases, including Microsoft’s acquisition of Activision and Meta’s acquisition of Within, to see that their views of antitrust law differ substantially from those of the courts.
The FTC has also suffered other important setbacks[33] in its quest to realign antitrust law with the agenda to rein in U.S. tech firms. For example, the agency’s attempt to unwind Meta’s acquisitions of Instagram and WhatsApp, which it had waved through 10 years earlier, appears increasingly unlikely to succeed, given the competitive pressure exercised in the social-media space by the likes of TikTok, X.com, Mastodon, Bluesky, YouTube, Snapchat, Viber, Telegram, and Signal. The agency, nonetheless, appears undeterred.[34] As Barthold put it:
The suit, premised on the notion that the social media market is static, has been overtaken by events.[35]
Recent changes in the social-media market also cast doubt on the “tipping” theory often advocated by proponents of the DMA. Tipping theory suggests that competition in digital markets ceases once markets tip toward dominant players. Jinyul Ju of South Korea’s Pusan National University, who has criticized the Korea Fair Trade Commission’s (“KFTC”) platform-regulation bill, suggests that the tipping theory is “a mere hypothesis” without empirical basis. Ju also notes that:
Market definition becomes complex fact-based analyses with economic theories that from time to time lead to the intense debate in not only courtroom but also academic community. Any economic methods are contestable.[36]
Thus, without substantial evidence, the tipping theory may risk false positives.
The Epic Games v. Apple saga put another dent in another one of the favorite dogmas of the new imaginary antitrust consensus: the idea that closed or semi-closed platforms are inherently worse for competition and consumers than open ones. The DMA elevates this dogma to the status of universal rule through the law’s interoperability requirement, laid down in Article 6(4).[37] In 2021, however, the U.S. District Court for the Northern District of California found[38] that Apple’s “walled-garden” model (specifically, its prohibition of third-party in-app payment systems and app stores) conferred important consumer benefits, including enhanced security and privacy. The court therefore upheld a much more nuanced understanding of the costs and benefits of each type of platform.[39]
Other ongoing cases have also failed to curry anything even remotely close to unanimous support. The FTC’s 2023 case against Amazon,[40] for instance, has been criticized for potentially harming consumer welfare if structural remedies are ultimately imposed in a bid to destroy Amazon’s incentive to give an “unfair” advantage to its own products on its own platform. As I argued in a piece co-authored with Geoffrey Manne,[41] Amazon could presumably comply with any structural remedies designed to prevent it from exploiting its “anticompetitive flywheel” by shutting down its third-party Marketplace. Amazon itself would thus remain the only seller on Amazon.com—either running its logistics business solely for itself (the “Walmart option”) or offering its logistics service for off-platform sellers, as well (the “Shopify option”). This would be a huge step back for consumers and sellers currently active on Marketplace, although it may help some competitors who stand to gain from Amazon’s apparent ruin.
The case is emblematic of another questionable tenet of the “new antitrust consensus”: the idea that antitrust law should de-emphasize consumer welfare and focus on market structure, the protection of competitors, or vague notions of “fairness.” This idea is especially pertinent to digital markets, where prices are unquestionably low, and output is high. Such features mean that consumer harm is either difficult to prove, or that it does not exist.
Antitrust revisionists have sought to recast as reactionary any who would defend the hitherto uncontroversial view that antitrust law should remain tethered to robust economic analysis of effects on consumers. But this effort to shift the so-called Overton Window has been only partially successful. Contrary to the claims of consensus,[42] a litany of voices from across the political spectrum have loudly opposed this new political philosophy of antitrust law.[43]
Finally, not even antitrust agencies themselves are on the same page, with many current and former enforcement officials strongly disapproving of the new directions taken in competition law.
Formers senior officials at the FTC, for instance, have complained about that agency’s disregard for the law and statutory and precedential limits on the agency’s authority. In her letter of resignation,[44] former FTC Commissioner Christine Wilson argued that “knowledgeable career staff have been scorned and sidelined,” leading to an exodus from the agency and a historical fall in staff morale.[45] Further, according to Wilson, a “gag order was imposed on staff that prevented them from engaging in consumer and business education.” Due process, the rule of law, and precedent had apparently taken a back seat to ideology at the FTC.[46] As Wilson wrote in a Wall Street Journal op-ed:
In November 2022, the commission issued an antitrust enforcement policy statement asserting that the FTC could ignore decades of court rulings and condemn essentially any business conduct [that] can be labeled with a nefarious adjective — ‘coercive,’ ‘exploitative,’ ‘abusive,’ ‘restrictive.”[47]
As indicated above, many of these half-baked “you know it when you see it”[48] theories of harm have targeted digital markets. This, indeed, has been Lina Khan’s focus since even before[49] she joined the FTC.[50] This approach has also extended to other areas of the FTC’s work, as reflected in sweeping revisions to several of the agency’s internal rules and procedures. Such changes, often made without public input, have included the withdrawal of enforcement guidelines and policy statements.
For example, in their dissent to the FTC’s adoption of revised Section 18 rulemaking, then-Commissioners Wilson and Noah Joshua Phillips noted that the procedural changes threatened to “undermine the goals of participation and transparency” and “limit public input,” while facilitating a biased evidentiary record.[51]
ICLE’s Daniel J. Gilman, a former veteran FTC attorney advisor, has expressed concerns that these changes undermine the agency’s credibility and effectiveness. Furthermore, such actions “did little to signal the commission’s new view of its authority,” apart from indicating that a more expansive approach was forthcoming.[52]
In sum, this is hardly the sort of landscape that shouts “consensus.” Even those court decisions that vindicate enforcers’ theories of harm are nowhere near the sort of victories that would justify elevating them to the level of universal principles that require no evidence of harm and admit no exemptions (see, e.g., the DMA).
III. There Is No Consensus that a Special Approach to Digital Markets Is Needed
Despite the EU’s premature vociferations claiming victory for writing the new rulebook[53] for digital competition regulation, the reception of that rulebook by the rest of the world has thus far been only lukewarm. To date, only a handful of countries[54] have adopted sector-specific digital competition rules. In addition to the EU itself, Germany, Japan, and the United Kingdom have adopted regulatory regimes for digital markets that bear some resemblance to the DMA. Granted, other countries are considering the adoption of such rules (most notably, Brazil, Turkey, South Korea, South Africa, India, and Australia), but whether these will ultimately become law remains anyone’s guess.
In addition, the number of countries that have adopted ex-ante rules pales in comparison to those that have not. The United States, most notably, has rejected the path set out by the EU, as is evident from the slow death of the congressional antitrust legislative package[55] amid growing criticism.[56] Moreover, as Dae-Sik Hong and Daniel Sokol have pointed out:
The United States rejected such a legislative effort and its proponents have come under significant attack by academics and Congress. Likewise, most American courts have rejected this novel approach, and antitrust authorities that have brought lawsuits under such non-traditional legal theories have lost virtually every case, especially when seeking to block corporate mergers.[57]
Other countries’ commitment to joining the alleged[58] “global regulatory trend” are also teetering. For example, it was recently reported that India could scrap proposed legislation to regulate digital platforms,[59] amid fierce backlash from lawyers. The South Korean government earlier backtracked[60] on its plans to pass the Platform Competition Promotion Act (“PCPA”), which was likewise inspired by the DMA. The South Korean government is instead contemplating a more modest—albeit still questionable—reform of its Fair Trade Act.[61] The Philippines competition authority also recently ruled out a DMA-style bill.[62]
Indeed, it is becoming more apparent that digital competition rules might be little more than a peculiarity of EU industrial policy. As I have pointed out previously,[63] prior to the DMA’s adoption, many leading European politicians touted the law’s text as a protectionist industrial-policy tool that would hinder U.S. firms to the benefit of European rivals.[64] French President Emmanuel Macron summarized it well when he said:
If we want technological sovereignty, we’ll have to adapt our competition law, which has perhaps been too much focused solely on the consumer and not enough on defending European champions.[65]
Insofar as these goals are unique to a particular time and place (i.e., the EU in the 2020s), it is reasonable to assume they will not necessarily be shared by everyone. Sure enough, they are not. Indeed, some countries may be more interested in attracting digital platforms than in regulating,[66] “disciplining,”[67] or punishing them.[68] Echoing the argument that “one size does not fit all” when it comes to digital competition regulation,[69] Hong and Sokol note that among the reasons that ex-ante digital competition rules are inappropriate for South Korea is the marked differences between that nation’s economic, legal and regulatory context and that of the the EU:
Europe chose to regulate heavily for protectionist reasons. It lacks the tech infrastructure, innovative companies, and unicorns that are present in other vibrant economies like Korea. […] While Korea has approximately three times more unicorns than Japan, despite having a smaller gross domestic product, the adoption of a DMA-like approach may hurt Korea’s innovation advantage.[70]
Similarly, Samir Ghandi argues that the DMA’s “one size fits all” approach would not work “for a dynamic Indian market with its own vibrant tech ecosystem.”[71]
Other, less technologically intense countries like South Africa might have a still different set of priorities, such as attracting foreign direct investment to drive growth and the development of essential infrastructure. As I wrote in a piece with Geoffrey Manne:
Developing countries like South Africa should be especially wary of importing untested competition rules that impose government-mandated designs on the business models and user interfaces of innovative companies. It’s not trite to say that South Africa’s market is not the same as the EU’s. The consequences of unsound competition policy here may be to stymie foreign investment and domestic innovation exactly where they are needed most. […] This is a far cry from the untested, preemptive constraints contemplated by the [South Africa Competition Commission].[72]
The point is that countries’ needs are as varied as those countries themselves. This does not preclude the possibility of common rules and standards; after all, most of the world’s competition-law systems have converged around some version of the consumer welfare standard.[73] But one explanation for this commonality can be found in how the consumer welfare standard fares when compared to the alternatives:
The objective nature of the choice and interpretation of legal antitrust standards exists on a spectrum, and the [consumer welfare standard] conceptual congruence, measurability, and its connection to aspects that are almost universally considered to be relevant parameters of competition (price, innovation, quality) brings it closer to objectivity and further away from subjectivity.[74]
Conversely, once it is understood that the DMA represents an attempt to pass off a sui generis, subjective policy choice as a universal regulatory paradigm, the case for harmonization quickly withers away. Clearly, not everyone is on board with trading economic performance for a set of questionable political goals.[75] In this sense, one frequent criticism of ex-ante competition rules is that they ignore—or, at the very least significantly downplay—the effects on consumer welfare and innovation (the traditional bastions of competition policy). Instead of focusing on protecting competition to the benefit of consumers, digital competition rules commit the cardinal antitrust sin of protecting competitors. As former FTC Commissioner Maureen Ohlhausen has put it:
Some recent legislative and regulatory proposals appear to be in tension with this basic premise. Rather than focusing on protection of competition itself, they appear to impose requirements on some companies designed specifically to facilitate their competitors, including those competitors that may have fallen behind precisely because they had not made the same investments in technology, innovation or product offerings. For example, the Digital Markets Act (DMA) would force a ‘gatekeeper’ company to provide business users of its service, as well as those who provide complementary services, access to and interoperability with the same operating system, hardware, or software features that are available to or used by the gatekeeper. While this would restrain gatekeepers and presumably facilitate the interests of the gatekeeper’s rivals, it is not clear how this would protect consumers, as opposed to competitors.[76]
This, of course, is only surprising if one falls for the story that digital competition rules—and the DMA, in particular—were ever intended to protect competition or the welfare of consumers. As I argued in a paper with Geoffrey Manne and Dirk Auer,[77] their goal is instead to redistribute rents, protect competitors, and level down gatekeepers, even if it comes at the expense of consumers.[78] There is no better example of this than the DMA, whose preamble explicitly disavows consumer welfare and economic efficiency as irrelevant under the new rules.
As commentators around the world have pointed out, this approach is likely to stymie dynamism in digital markets and harm consumers. As noted above, Hong and Sokol argue against introducing ex-ante digital competition regulations in South Korea, contending that such rules would stifle innovation, decrease investment, hurt startups and consumers, and jeopardize South Korea’s status as a regional leader in tech innovation.[79] Carmelo Cennamo and Juan Santaló further argue that the DMA could produce a host of other harmful unintended consequences.[80] For example, undermining gatekeepers’ ability to control access to their platforms could ultimately lead to lower levels of innovation. Obligations like data-sharing could reduce gatekeepers’ incentives to accumulate and process data, thereby diluting the competitive benefits and product improvements that result from such data collection.
Similarly, self-preferencing can drive value creation,[81] and is often itself an expression of competition on the merits.[82] There are several procompetitive reasons why firms may choose to give preferential treatment to their own downstream (or upstream) products or services, such as tighter quality control, better assurance of delivery (including better delivery tracking), lower transaction costs, and greater product differentiation. Thus, as Cennamo and Santaló have argued:
Prohibiting gatekeepers from giving their own products or services a better ranking or position on their platform than those of third parties, as the DMA does, might fail to take into account that those platform owners may also introduce their own products or services in order to steer innovation efforts towards certain areas or differentiate their ecosystem in strategic ways. This can lead to increased value for customers and overall innovation within a platform’s ecosystem.[83]
Where gatekeepers face strong competition from other gatekeepers, the benefits of “cross-platform competition may outweigh the potential harm of reduced within-platform competition.”[84] This is applicable beyond the context of self-preferencing to closed and semi-closed platforms more generally. Indeed, as the court recognized in the Epic Games case, Apple’s ability to filter out harmful content on its iOS platform was an important differentiator with respect to Google’s relatively more open Android OS.[85]
While much of this discussion is rooted in theory and speculation, the DMA’s practical consequences are beginning to become apparent, as seen in delayed roll-outs of innovative products in the EU and a generally degraded consumer experience. In June 2024, for example, Apple announced it would delay the launch of three features in the EU (phone mirroring, SharePlay screen-sharing enhancements, and Apple Intelligence), citing security concerns the stem from the DMA’s interoperability requirements.[86]
Meta similarly announced it would not launch its multimodal-AI models or products in the EU due to the “unpredictable regulatory environment.”[87] While this may not refer specifically to the DMA (indeed, it could be referring to the EU’s GDPR or the AI Act), Meta had in 2023 already warned that “the DMA has caused, and may in the future cause, us to incur significant compliance costs and make changes to our products or business practices.”[88] Among the obstacles Meta cited[89] were the DMA’s large penalties (up to 20% of a company’s annual worldwide turnover in the case of recidivism, for which the bar is set extremely low) and its restrictions and requirements related to the combination of data across services, mergers and acquisitions, and product design.
Almost immediately following the DMA’s full entry into force in March 2024, Google removed useful features from its search results page, such as Google Flights and Google Maps.[90] To avoid infringing the self-preferencing prohibition of the DMA, users in the EU are no longer allowed to access Google Maps by clicking on the thumbnail that pops up on Google search.[91] Google explained these changes as follows:
We’ve always been focused on improving Google Search to help people quickly and easily find what they’re looking for. .. Rules that roll back some of these advances represent a fundamental shift in competition policy. We encourage other countries contemplating such rules to consider the potential adverse consequences — including those for the small businesses that don’t have a voice in the regulatory process.[92]
This echoes arguments that Google’s parent Alphabet had made earlier. In its 2023 Form 10-K filing to the U.S. Securities and Exchange Commission (“SEC”), for example, the company lamented the uncertain regulatory landscape and contended that:
Our compliance with these laws and regulations may be onerous and could, individually or in the aggregate, increase our cost of doing business, make our products and services less useful, limit our ability to pursue certain business models, cause us to change our business practices, affect our competitive position relative to our peers, and/or otherwise harm our business, reputation, financial condition, and operating results. (emphasis added)[93]
As Dirk Auer has pointed out,[94] “not only is this inconvenient for consumers, but it has important ramifications for business users: Early estimates suggest that clicks from Google ads to hotel websites decreased by 17.6%[95] as a result of the DMA.” Microsoft, another DMA gatekeeper, announced in November 2023 that it would delay the launch of some features in the EU—including Copilot, a generative AI chatbot. [96]
Some consumers and policymakers may be willing to accept these tradeoffs in pursuit of equity, fairness, contestability, “reining in” tech giants, or some other goal.[97] But others, reasonably, may not. Thus, commentators from both within and outside the EU have increasingly questioned the need for rules that mechanically apply pre-set default solutions to the complex tradeoffs that have typically characterized competition-law analysis. This is of particular concern in dynamic markets driven by innovation, where uncertainty is endemic and where, except in the most egregious of cases,[98] even the wisest enforcers can’t know a priori whether or not given conduct is procompetitive.[99] Against this backdrop, tales of a supposed consensus in support of a special set of competition rules for digital platforms are rooted more in fantasy than in reality.
IV. There Is No Consensus About What the Correct Approach to Digital Competition Rules Should Be
Even in those jurisdictions that have taken steps to adopt “sector specific” competition rules in digital markets, there is no consensus about how these rules should be structured. To be sure, as I wrote in a recent paper with Geoffrey Manne and Dirk Auer,[100] there are important thematic commonalities across so-called digital competition regulations. But on a legal and formal level, these approaches are vastly heterogeneous.
Digital competition rules find themselves in a “difficult epistemological situation,”[101] where it is unclear whether they constitute competition law, sector-specific regulation (although digital markets are not sufficiently homogeneous to be considered a “sector”),[102] or something else. Some have referred to them as the “lost child of competition law.”[103]
Thus, some digital competition rules are an extension of competition-law frameworks and are sometimes even formally embedded into existing competition laws. In principle, where this is the case, it means that the standard goals and rationales of competition law still apply.
Germany, for instance, has amended its Competition Act by emphasizing the need to “intervene at an early stage in cases where competition is threatened by certain large digital companies.”[104] The new rules enable the Bundeskartellamt to prohibit certain categories of conduct and impose remedies following a structural inquiry independent of any actual or potential abuse. Unlike the DMA, the Competition Act’s Article 19a permits targeted companies to justify their conduct. Contrary to the norms of competition law, however, the burden of proof rests with the defendant.
With its draft amendments to Law 4054 (Turkey’s Competition Act),[105] Turkey has followed a similar path to Germany, although some of the new provisions go significantly further than even the DMA, partly due to their open-ended nature. For instance, the Turkish draft amendment would appear to prohibit all forms of tying and bundling, as well as potentially all exclusivity agreements. It also isn’t clear whether the prohibitions apply to all conduct by the designated digital platforms, or only to the “core platform services.”[106] It also doesn’t contemplate any avenues for a defense—not even the narrow public-health and security exemptions laid down in the DMA.
South Korea recently scrapped plans for the PCPA—legislation inspired by the DMA.[107] The KFTC and the government of recently impeached and indicted President Yoon Suk Yeol[108] instead announced support for amendments to the existing Fair Trade Act.[109] Under the new rules, in cases where designated digital platforms are accused of self-preferencing, tying, or imposing most-favored nation (“MFN”) clauses or restrictions on multi-homing, the amendments would raise fines, reverse the burden of proof, and allow interim orders, including cease and desists, to be issued immediately. It also appears—although it is not certain—that the new rules would give targeted companies some leeway to mount a defense, such as by showing pro-competitive efficiencies.[110]
There are other proposed and enacted digital competition rules that are at least nominally, competition-based, although their approaches differ. The UK’s Digital Competition and Consumers Bill (“DMCC”) allows the Competition and Markets Authority’s (“CMA”) newly created Digital Markets Unit (“DMU”) to impose “bespoke” conduct requirements on companies with “strategic market status.” This approach contrasts with the DMA, which contains (allegedly) self-executing blanket prohibitions by which all gatekeepers must abide.[111] By contrast, under the DMCC, the DMU determines how each designated firm must conduct itself in order to achieve the law’s stated objectives of “fair dealing,” “open choices,” and “trust and transparency.” These conduct requirements must be chosen from a list of “permitted types” (e.g., prohibiting self-preferencing, or requiring choice screens).
S. 29 of the DMCC provides for a “countervailing benefits exception” to conduct requirements. But apart from the fact that the exemption sets a high bar to clear (the behavior must be “indispensable”), it also only applies once an investigation into breach of a conduct requirement is underway. As I have argued elsewhere, it is questionable how useful this defense will prove to be in practice.[112]
India appears to be taking a middle path between the DMCC and the DMA, wherein certain firms would be designated as “systemically significant enterprises” and subject to six obligations and prohibitions, albeit with more space for customization by the enforcer. The Indian Draft Digital Competition Bill[113] (“DDCB”) supplements the Indian Competition Act (“ICA”), but pursues different goals. The ICA’s stated goals[114] are the protection of the interests of consumers and free trade, while the DDCB (like the DMA) pursues fairness and contestability.
Interestingly, however, the report[115] that accompanied the DDCB’s publication stated that the bill’s goals were aligned with those of the ICA, as both supposedly aimed to promote “fairness and contestability.” This is surprising, since:
The Report of the High-Powered Expert Committee on Competition Law and Policy[116] (“Raghavan Committee Report”), which served as the basis for the [2002] ICA, modernized Indian competition law by moving it away from the structure-based paradigm of the earlier Anti-Monopolies and Restrictive Trade Practices Act of 1969 and toward an economic-effects-based analysis. The Raghavan Committee Report was unequivocal in its support of consumer welfare as the system’s ultimate goal. Moreover, the report advised against a plurality of goals, including, specifically, “bureaucratic perceptions” of equity and fairness, which, it argued, were mutually contradictory, difficult to quantify, and potentially opposed to the sustenance of free, unfettered competition [117].
The difficulty of squaring the goals and rationale of digital competition rules and pre-existing competition laws shouldn’t come as a surprise, as the two are rooted in different normative visions of the role of competition and competition rules in society. At worst, these two visions are incompatible. Indeed, for digital competition rules, competition is no longer about efficiency or consumer welfare; it is instead about “fairness” and equity.
This recasts “competition” as a participatory process, where participation is more-or-less guaranteed, rather than a rivalrous one, where the overarching theme is precisely that it is not.[118] Beyond the epistemological implications of this discrepancy, the contrived reinterpretation of competition laws to fit the new regulatory meta-narrative adds another spin on the complex relationship between competition law and digital competition regulation, with firms already operates under the looming threat of double and possibly even triple jeopardy.[119] It suggests, in sum, that the goals of digital competition regulate may intermingle with and ultimately come to influence competition law. As I have written in the context of South Korea’s proposed reform of the Fair Trade Act:
Introducing these exogenous principles for oversight of digital platforms into the existing antitrust statute might subvert the prevailing system’s logic by emphasizing bigness, structural presumptions, and sui generis rules in ways that could eventually spread to other sectors and undermine the integrity, consistency, and predictability of the [antitrust] law.[120]
Meanwhile, in the United States, several bills have been put forward that are formally separate from existing antitrust law, but cover some of the same conduct as would typically be addressed under U.S. antitrust law—albeit with seemingly different goals and standards.[121] While the U.S. tech bills largely fail to describe their underlying goals, the bills’ titles and statements made by their sponsors suggest a set of overlapping concerns, such as preventing “material harm to competition” (which superficially sounds like an antitrust objective but, as the American Bar Association’s Antitrust Section has pointed out, isn’t);[122] reducing “gatekeeper power in the app economy”; and “increasing choice, improving quality, and reducing costs for consumers.”[123] But the measures also pursue other goals that are less obviously connected to competition, such as creating opportunities for small businesses and entrepreneurs, achieving a level playing field, and ensuring “fair” prices.[124]
Brazil’s PL 2768,[125] which has some of the lowest quantitative thresholds for a company to be considered a “gatekeeper” (roughly €11.6 million), pursues an expansive grab bag of social and economic goals, including freedom of initiative; free competition; consumer protection; reduced regional and social inequality; combating the abuse of economic power; widening social participation in matters of public interest; access to information, knowledge, and culture; and fostering innovation and mass access to new technologies and access models. Like the DMCC, the obligations and obligations would be tailored to each company. The provisions are broadly phrased, however, and some appear to be open to expansive interpretations. For example, Art.10(IV) prohibits gatekeepers from refusing access to business users—seemingly tout court (although Art.11 then requires enforcers to act with proportionality when establishing obligations).
Japan, whose Smartphone Act is part of an overarching policy shift “towards a new form of capitalism,”[126] covers only four core platform services. By comparison, other digital competition rules typically cover around 10, replicating the DMA’s scope. Further, the Smartphone Act’s dos and don’ts would only apply when consumers access products or services on their phones (e.g., Google is only prohibited from engaging in self-preferencing on smartphones,[127] but not on laptops or PCs). The Smartphone Act also allows greater scope for privacy and security exemptions. Whereas the DMA only allows for such exemptions in the case of interoperability and sideloading (the Smartphone Act also does not mandate sideloading), it appears that privacy, safety, and user protection constitute valid justifications for most types of conduct covered by the Smartphone Act.[128]
In South Africa, the South Africa Competition Commission (“SACC”) published its Online Intermediation Platforms Market Inquiry Final Report,[129] which calls for remedial actions against certain popular intermediation platforms. These are largely the usual GAMMA suspects, with Amazon was identified as a potential target of regulation despite not being present in South Africa at the time. These remedies would presumably be imposed by the SACC within the framework of the South African Competition Act. Unlike other digital ex-ante regulations, the SACC explicitly admits that its proposed remedies aim to redistribute wealth from the targeted digital companies to certain social groups—namely, South African companies, historically disadvantaged peoples (“HDPs”), and small and medium-sized enterprises (“SMEs”), particularly those owned by HDPs. For instance, the SACC’s report recommends requiring Google to add a South African flag identifier and South African platform filter to “aid consumers to easily identify and support local platforms in competition to global ones,” and to directly pay competitors R150 million (roughly $8 million) in “training, product support and other measures for SME and black-owned online firms to offset the competitive disadvantage faced on Google Search.”
A similar thread runs through the entire SACC report. It recasts “undistorted competition” as precisely the distortion of competition in favor of struggling small, local, and/or national competitors, and redefines competition regulation via a haphazard blend of industrial policy and wealth redistribution (e.g., Booking.com would be forced to invest in promoting SMEs and UberEats would be banned from offering deals to preferred customers that “decimate” SMEs).
There are two ways to interpret this. The first is that the South African model goes significantly further than the DMA—which, once again, cuts against the consensus narrative. The second is that the South African model is simply saying the quiet part out loud: Digital competition rules exist to redistribute rents, prop up select competitors (domestic SMEs, national champions, etc.), and “protect competition” by distorting it to hamstring incumbents.
But even if the latter is true, the fact that common themes exist across digital competition rules does not negate the many consequential differences in the design, enforcement, and structure of such rules. These discrepancies put the final nail in the coffin of the consensus narrative.
For example, will the DMCC’s “bespoke” interventions match those imposed under the DMA? Will they cover the same companies? In the few jurisdictions where privacy, security, and consumer welfare considerations still matter as defenses, will they be evaluated in the same way? Are digital competition rules part of competition law (as in Germany), or are they definitely not (as in the EU)?
These question have momentous conceptual but also practical implications: What will happen when the stated (although arguably pretextual) goals of fairness, equality, participation, and protection of SMEs (to name a few) inevitably clash with traditional notions of competition that use consumer welfare and economic efficiency as the relevant yardsticks to demarcate pro and anticompetitive conduct? What will the “consensual” solution be to ranking imponderable values across countries with vastly different strategic and policy priorities?
The truth is that nobody knows, but convergence, like consensus, appears unlikely under these circumstances.
V. Conclusion
The objective of this issue brief is not to dismantle the antitrust consensus about the need for special, sector-specific competition rules in digital markets. Rather, the goal is to argue that no such consensus exists and, by extension, that the meta-narrative on which the antitrust counter-revolution rests[130] is grossly exaggerated, at best, and fanciful at worst. To be sure, I do not make the argument that there is a consensus in the opposite direction, either.
So why does it persist? Grand narratives will always be compelling because they tap into popular themes and prejudices to offer simple stories about (and solutions to) complex phenomena. As narratives go, the new antitrust meta-narrative is particularly difficult to dispel, because it rides a generational populist anti-capitalist wave built on a shaky but attractive ideational foundation: “techno-feudalism,” “surveillance capitalism,” “neoliberalism,” etc. These are the bogeymen of our time, and “Big Tech” embodies them all.
Here, narrative appeal trumps facts and analysis. It doesn’t matter that those brandishing the term cannot even properly define what “neoliberalism” is. It doesn’t matter that, despite the supposed hegemony of neoliberalism, government spending as a percentage of GDP has exploded.[131] It doesn’t matter that markets are shot-through with laws and regulation.[132] It doesn’t matter that “killer acquisitions” constitute a minuscule portion of tech acquisitions.[133]
Meta-narratives are big stories that rely on big, sweeping claims. What they offer is a story of heroes and villains;[134] good vs. evil; the righteous vs the wicked. And in such a story, there is no place for nuance and no need for evidence.
Ultimately, proponents of the DMA and similar regulatory regimes hope that their fantasy will become a self-fulfilling one. If they can convince the uncommitted that everyone else is already following suit, then no one will want to be left behind. But countries contemplating reform on this basis should understand that the antitrust consensus they are banking on is an illusion. By the time this illusion dissipates, it may be too late.
Grand narratives become harder to dispel with time, as they take root in the popular imagination. They are even harder to dispel once they are codified in law.
[1] Jean-François Lyotard, The Postmodern Explained to Children: Correspondence, 1982–1985 (1992), (introducing the term “grand narrative” to describe totalizing narratives of modernity).
[2] Thomas A. Lambert & Tate Cooper, Neo-Brandeisianism’s Democracy Paradox, 49 J. Corp. L. (2023).
[3] Lazar Radic, Geoffrey A. Manne, & Dirk Auer, Regulate for What? A Closer Look at the Rationale and Goals of Digital Competition Regulations, 22(1) Berkeley Bus. L.J. (2024); Lazar Radic, Political Philosophy, Competition, and Competition Law: The Road to and from Neoliberalism, Part 3, Truth Mark. (Oct. 10, 2022), https://truthonthemarket.com/2022/10/10/political-philosophy-competition-and-competition-law-the-road-to-and-from-neoliberalism-part-3; Larry Kramer, Beyond Neoliberalism: Rethinking Political Economy, William & Flora Hewlett Found. (Apr. 26, 2018), https://hewlett.org/library/beyond-neoliberalism-rethinking-political-economy.
[4] See, e.g., Aspectos Econômicos e Concorrenciais e Recomendações Para Aprimoramentos Regulatórios No Brasil, Ministerio da Fazenda (2024), available at https://www.gov.br/fazenda/pt-br/central-de-conteudo/publicacoes/apresentacoes/2024/outubro/arquivo/plataformas-digitais-concorrencia_10102024-pptx-1.pdf (reiterating many of the standard tropes of digital competition regulation—e.g., the uniqueness of digital platforms, the insufficiency of antitrust law, the pervasiveness of anticompetitive conduct, an alleged link between a country’s economic downturn and the economic dominance of a few tech companies, and asserting a supposed trend toward ex-ante regulation).
[5] Robert Armstrong & Ethan Wu, What Big Tech Antitrust Gets Wrong: An Interview with Herbert Hovenkamp, Financ. Times (Jan. 19, 2024), https://www.ft.com/content/4eec8bc3-c892-4704-ae66-a4432c6d4fd7.
[6] Press Release, Commission Designates Six Gatekeepers Under the Digital Markets Act, Eur. Comm. (Sep. 6, 2023), https://digital-markets-act.ec.europa.eu/commission-designates-six-gatekeepers-under-digital-markets-act-2023-09-06_en.
[7] Amanda Lotz, Big Tech Isn’t a Monolith. It’s 5 Companies, All in Different Businesses, Houst. Chron. (Mar. 26, 2018), https://www.houstonchronicle.com/techburger/article/Big-Tech-isn-t-a-monolith-It-s-5-companies-12781761.php; Walid Chaiehloudj, On “Big Tech and the Digital Economy”: Interview with Professor Nicolas Petit, Compet. Forum (Jan. 11, 2021), https://competition-forum.com/on-big-tech-and-the-digital-economy-interview-with-professor-nicolas-petit.
[8] Isobel Asher Hamilton, Tim Cook Says He’s Tired of Big Tech Being Painted as a ‘Monolithic’ Force That Needs Tearing Apart, Bus. Insid. (May 7, 2019), https://www.businessinsider.com/apple-ceo-tim-cook-tired-of-big-tech-being-viewed-as-monolithic-2019-5.
[9] Lotz, supra note 7; see also Lazar Radic, Gatekeeping, the DMA, and the Future of Competition Regulation, Truth Mark. (Nov. 8, 2023), https://truthonthemarket.com/2023/11/08/gatekeeping-the-dma-and-the-future-of-competition-regulation.
[10] Dirk Auer & Lazar Radic, The Legacy of Neo-Brandeisianism: History or Footnote?, Netw. Law Rev. (Jul. 9, 2024) https://www.networklawreview.org/auer-radic-brandeisianism.
[11] Radic, supra note 9.
[12] Adam Hayes, 20 Industries Threatened by Tech Disruption, Investopedia (Jan. 23, 2022), https://www.investopedia.com/articles/investing/020615/20-industries-threatened-tech-disruption.asp.
[13] Alex Payne, What Is and Is Not a Technology Company, Arch. Today (May 7, 2021), https://archive.vn/XUh8C.
[14] The 100 Largest Companies in the World by Market Capitalization in 2023, Statista (Jun. 2024), https://www.statista.com/statistics/263264/top-companies-in-the-world-by-market-capitalization.
[15] Corbin K. Barthold, Failing Upward: For Lina Khan’s Federal Trade Commission, Dysfunction Is No Bar to Ambition, City J. (Aug. 17, 2023), https://www.city-journal.org/article/ftc-chair-lina-khan-fails-upward.
[16] Ephrat Livni & Michael J. de la Merced, Microsoft’s Activision Deal Tests a New Global Alignment on Antitrust, N.Y. Times (Feb. 6, 2023), https://www.nytimes.com/2023/02/04/business/dealbook/microsofts-activision-deal.html.
[17] Lina Khan & Jonathan Kanter, Joint Comment to Canada Competition Authority on the Ministry’s Public Consultation Paper on the Future of Competition Policy in Canada, Fed. Trade Comm. & U.S. Dep. Justice (Mar. 31, 2023), available at https://www.ftc.gov/system/files/ftc_gov/pdf/USFTC-USDOJ-joint-comment-to-Canada-Consultation-Paper.pdf.
[18] Gus Hurwitz & Geoffrey Manne, Antitrust Regulation by Intimidation, Wall Str. J. (Jul. 24, 2023), https://www.wsj.com/articles/antitrust-regulation-by-intimidation-khan-kanter-case-law-courts-merger-27f610d9.
[19] Alden Abbott, Chair Khan’s Latest Flawed Perspective on Mergers Ignores Empirics and Sound Economics, Truth Mark. (May 16, 2022), https://truthonthemarket.com/2022/05/16/chair-khans-latest-flawed-perspective-on-mergers-ignores-empirics-and-sound-economics.
[20] Venture Capital Community Statement of Support for Amicus Brief Filed in F.T.C. v. Microsoft Corp. & Activision Blizzard, Inc., (Dec. 2024), available at https://blogs.microsoft.com/wp-content/uploads/prod/sites/5/2023/12/Venture-Capital-Statement-of-Support.pdf.
[21] Letter from Members of Congress to Lina Khan, Chair, Rebecca Slaughter, Commissioner, & Alvaro Bedoya, Commissioner, Fed. Trade Comm. (Jul. 17, 2023), available at https://armstrong.house.gov/sites/evo-subsites/armstrong.house.gov/files/evo-media-document/house-letter-to-ftc-re-msft-abk-merger-final-7.17.2023_0.pdf.
[22] Sam Bowman & Geoffrey Manne, Vertical Integration: Economies of Scope, Int’l Ctr. L. Econ. (Jul. 2020), available at https://laweconcenter.org/wp-content/uploads/2020/07/ICLE-tldr-Vertical-integration_-economies-of-scope-FINAL.pdf; Geoffrey A. Manne, Dirk Auer, Brian Albrecht, Eric Fruits, Daniel J. Gilman, & Lazar Radic, Comments of the International Center for Law and Economics on the FTC & DOJ Draft Merger Guidelines, Int’l Ctr. L. Econ. (Sep. 18, 2023), https://laweconcenter.org/resources/comments-of-the-international-center-for-law-and-economics-on-the-ftc-doj-draft-merger-guidelines.
[23] Bowman & Manne, id.
[24] Manne et al., supra note 22.
[25] Daniel J. Gilman, The 2023 Merger Guidelines: What Are They Good For?, Int’l Ctr. L. Econ. (Jan. 29, 2024), https://laweconcenter.org/resources/the-2023-merger-guidelines-what-are-they-good-for.
[26] Manne et al., supra note 22.
[27] Richard A. Epstein, The DOJ and FTC’s Misguided Attack on Mergers, 49(2) J. Corp L. 276 (Jan. 23, 2024), available at https://jcl.law.uiowa.edu/sites/jcl.law.uiowa.edu/files/2024-01/Epstein_Final.pdf.
[28] Luke M. Froeb, D. Daniel Sokol, & Liad Wagman, Cost-Benefit Analysis Without the Benefits or the Analysis: How Not to Draft Merger Guidelines, 97 S. Cal. L. Rev. PS1 (Aug. 10, 2023), available at https://southerncalifornialawreview.com/wp-content/uploads/2023/10/Froeb-Sokol-Wagman_Final.pdf.
[29] Id.; see also Hurwitz & Manne, supra note 18.
[30] Susan Dudley & Mary Sullivan, Recent Antitrust and Regulatory Changes Both Unravel the Consensus, Truth Mark. (Sep. 18, 2023), https://truthonthemarket.com/2023/09/18/antitrust-and-regulatory-changes-both-unravel-the-consensus.
[31] Epstein, supra note 27.
[32] Khan & Kanter, supra note 17.
[33] Editorial Board, Another Lina Khan Theory Loses in Court, Wall Str. J. (May 15, 2024), https://www.wsj.com/articles/ftc-loses-lawsuit-welsh-carson-u-s-anesthesia-partners-kenneth-hoyt-lina-khan-9a83b653.
[34] David Meyer, FTC Claims Facebook Withheld Information When Buying Instagram and WhatsApp, Fortune (Jun. 5, 2024), https://fortune.com/2024/06/05/ftc-facebook-withheld-information-instagram-whatsapp-meta-acquisition.
[35] Barthold, supra note 15.
[36] Jinyul Ju, Market Definition, Antitrust Error, and Digital Platforms in Korean Competition Law and Policy, 61(3) Pusan Natl. Univ. L. Rev. 225 (Dec. 11, 2020), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3684985.
[37] Council Regulation 2022/1925, of 14 September 2022, on Contestable and Fair Markets in the Digital Sector (Digital Markets Act), Off. J. Eur. Union, https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32022R1925.
[38] Epic Games Inc. v. Apple Inc., 4:20-cv-05640 (N.D. Cal. Sep. 10, 2021), https://www.courtlistener.com/docket/17442392/epic-games-inc-v-apple-inc.
[39] For a more detailed account, see Andrei Hagiu, Proprietary vs. Open Two-Sided Platforms and Social Efficiency, Working Paper No. 06-12, Harvard Business School (May 2006), https://www.hbs.edu/ris/Publication%20Files/07-095.pdf; see also Alden Abbott et al., ICLE Brief for 9th Circuit in Epic Games v. Apple, Epic Games, Inc. v. Apple Inc., Int’l Ctr. L. Econ. (Apr. 1, 2022), https://laweconcenter.org/resources/icle-brief-for-9th-circuit-for-epic-games-v-apple.
[40] FTC v. Amazon.com Inc., No. 2:23-cv-01495 (W.D. Wash. Nov. 5, 2024), https://www.ftc.gov/legal-library/browse/cases-proceedings/1910129-1910130-amazoncom-inc-amazon-ecommerce.
[41] Lazar Radic & Geoffrey A. Manne, The FTC’s Gambit Against Amazon: Navigating a Multiverse of Blowback and Consumer Harm, Truth Mark. (Aug. 3, 2023), https://truthonthemarket.com/2023/08/03/the-ftcs-gambit-against-amazon-navigating-a-multiverse-of-blowback-and-consumer-harm.
[42] Cristina Caffarra, “Consumer Welfare Is Dead”: What Do We Do Instead?—A Perspective from Europe, ProMarket (Apr. 27, 2023), https://www.promarket.org/2023/04/27/consumer-welfare-is-dead-what-do-we-do-instead-a-perspective-from-europe.
[43] Herbert J. Hovenkamp, Is Antitrust’s Consumer Welfare Principle Imperiled?, 45(1) J. Corp. L. 65, available at https://jcl.law.uiowa.edu/sites/jcl.law.uiowa.edu/files/2021-08/Hovenkamp_Final_Web.pdf; Nicolas Petit & Lazar Radic, The Necessity of a Consumer Welfare Standard in Antitrust Analysis, ProMarket (Dec. 18, 2023) https://www.promarket.org/2023/12/18/the-necessity-of-a-consumer-welfare-standard-in-antitrust-analysis; Christine S. Wilson & Adam S. Cella, Deconstructing the Worldview of the Neo-Brandeisians Through Marxism and Critical Legal Studies, 29 Geo. Mason L. Rev. 961 (2022), https://lawreview.gmu.edu/print__issues/deconstructing-the-worldview-of-the-neo-brandeisians-through-marxism-and-critical-legal-studies; Elyse Dorsey, Geoffrey A. Manne, Jan M. Rybnicek, Kristian Stout, & Joshua D. Wright, Consumer Welfare & the Rule of Law: The Case Against the New Populist Antitrust Movement, 47 Pepp. L. Rev. 861 (2020), https://digitalcommons.pepperdine.edu/plr/vol47/iss4/1.
[44] Christine S. Wilson, Letter of Resignation to President Joseph R. Biden Jr., Fed. Trade Comm. (Mar. 2, 2023), available at https://www.ftc.gov/system/files/ftc_gov/pdf/p180200wilsonresignationletter.pdf.
[45] Editorial Board, The Many Abuses of Lina Khan’s FTC, Wall Str. J. (Feb. 14, 2023), https://www.wsj.com/articles/christine-wilson-resigns-federal-trade-commission-lina-khan-ftc-87328998; Shane Tews & Mark Jamison, What’s Going On at the Federal Trade Commission? (with Bilal Sayyed—Part I), Am. Enterp. Inst. (Oct. 5, 2021), https://www.aei.org/podcast/whats-going-on-at-the-federal-trade-commission-with-bilal-sayyed-part-i.
[46] Mark A. Jamison, Why Christine Wilson’s Resignation from the FTC Matters, The Hill (Mar. 29, 2023) https://thehill.com/opinion/finance/3920706-why-christine-wilsons-resignation-from-the-ftc-matters.
[47] Christine Wilson, Why I’m Resigning as an FTC Commissioner, Wall Str. J. (Feb. 14, 2023), https://www.wsj.com/articles/why-im-resigning-from-the-ftc-commissioner-ftc-lina-khan-regulation-rule-violation-antitrust-339f115d.
[48] Jamison, supra note 46.
[49] Lina M. Khan, Amazon’s Antitrust Paradox, 126 Yale L.J. 564 (2017), https://www.yalelawjournal.org/note/amazons-antitrust-paradox.
[50] Lina M. Khan, The Separation of Platforms and Commerce, 119 Colum. L. Rev. 973 (2019), https://columbialawreview.org/content/the-separation-of-platforms-and-commerce.
[51] Christine S. Wilson & Noah Joshua Phillips, Dissenting Statement of Commissioners Christine S. Wilson and Noah Joshua Phillips Regarding the Commission Statement On the Adoption of Revised Section 18 Rulemaking Procedures, Fed. Trade Comm. (Jul. 9, 2021), available at https://www.ftc.gov/system/files/documents/public_statements/1591702/p210100_wilsonphillips_joint_statement_-_rules_of_practice.pdf.
[52] Daniel J. Gilman, Abby Normal, a Flood of Ill-Considered Withdrawals, and the FTC’s Theatre of Listening, Truth Mark. (Oct. 5, 2023), https://truthonthemarket.com/2023/10/05/abby-normal-a-flood-of-ill-considered-withdrawals-and-the-ftcs-theatre-of-listening.
[53] Zach Meyers, Can the EU Set a Global Rulebook for Big Tech?, Ctr. Eur. Reform (Jun. 1, 2021), https://www.cer.eu/publications/archive/bulletin-article/2021/can-eu-set-global-rulebook-big-tech.
[54] Thomas Graf, Jackie Holland, Henry Mostyn, & Patrick Todd, Digital Markets Regulation Handbook, Cleary Gottlieb https://content.clearygottlieb.com/antitrust/digital-markets-regulation-handbook/index.html.
[55] Sangyun Lee, Lessons from Korea’s Roller-Coaster Ride Toward Platform (Non)Regulation, Truth Mark. (Sep. 25, 2024), https://truthonthemarket.com/2024/09/25/lessons-from-koreas-roller-coaster-ride-toward-platform-nonregulation.
[56] Lazar Radic & Geoffrey A. Manne, The ABA’s Antitrust Law Section Sounds the Alarm on Klobuchar-Grassley, Truth Mark. (May 12, 2022), https://truthonthemarket.com/2022/05/12/the-abas-antitrust-law-section-sounds-the-alarm-on-klobuchar-grassley.
[57] Dae-sik Hong & D. Daniel Sokol, Korea Should Prioritize Innovation, Not Misguided Platform Regulation, The Korea Her. (May 12, 2024), https://www.koreaherald.com/view.php?ud=20240512050148.
[58] Sangyun Lee, LinkedIn (Sep. 27, 2024, 00:35:22), https://www.linkedin.com/posts/sangyunl_indian-digital-competition-law-teeters-lawyers-activity-7245289899409448960-0rtV?utm_source=share&utm_medium=member_desktop.
[59] Charles McConnell, Indian Digital Competition Law Teeters, Lawyers Call for Rethink, Glob. Compet. Rev. (Sep. 26, 2024) https://globalcompetitionreview.com/article/indian-digital-competition-law-teeters-lawyers-call-rethink.
[60] Chosun Ilbo, ‘Monopoly Platform’ Regulation Law Falls Away… Fair Trade Commission Cancels Plan Due to Industry Opposition, Naver News (Sep. 9, 2024), https://n.news.naver.com/mnews/article/023/0003857596?sid=101.
[61] Kang Shin-woo, Amendment of the Fair Trade Act to Regulate Large Platforms… ‘Google, Apple, Naver, Kakao’ to Have Jurisdiction, Naver News (Sep. 9, 2024) https://n.news.naver.com/mnews/article/018/0005832606?sid=101; see also Heo Ji-hye, Platform Law that Changes Direction… Concerns Increase over Standards for Proof of Competition Restriction, Pressman (Sep. 9, 2024), https://www.pressman.kr/news/articleView.html?idxno=84619. Under the revisions, platforms must directly prove that their actions do not harm competitors, and that they benefit consumers and positively impact the market. In other words, the reforms essentially reverse the burden of proof. Critics like Hong Dae-sik warn that stringent oversight could discourage businesses to pursue new initiatives due to a lack of confidence in their ability to meet criteria. “Ultimately, if companies are not confident in the reasons they present to the Fair Trade Commission when taking certain actions, they will not take the actions.”
[62] Charles McConnell, Exclusive: Philippine Competition Watchdog Rules Out DMA-Style Bill, for Now, Glob. Compet. Rev. (Sep. 20, 2024) https://globalcompetitionreview.com/article/exclusive-philippine-competition-watchdog-rules-out-dma-style-bill-now.
[63] Radic, supra note 9.
[64] Mathieu Pollet, France to Prioritise Digital Regulation, Tech Sovereignty During EU Council Presidency, Euractiv (Dec. 14, 2021), https://www.euractiv.com/section/digital/news/france-to-prioritise-digital-regulation-tech-sovereignty-during-eu-council-presidency; Lazar Radic, Digital-Market Regulation: One Size Does Not Fit All, Truth Mark. (Apr. 17, 2023), https://truthonthemarket.com/2023/04/17/digital-market-regulation-one-size-does-not-fit-all.
[65] Barbara Moens & Paola Tamma, Macron and Merkel Defy Brussels with Push for Industrial Champions, Politico (May 18, 2020), https://www.politico.eu/article/macron-and-merkel-defy-brussels-with-push-for-industrial-champions.
[66] Oles Andriychuk, Do DMA Obligations for Gatekeepers Create Entitlements for Business Users?, 11 J. Antitrust Enforc. 123, 123-32 (Dec. 28, 2022), https://academic.oup.com/antitrust/article/11/1/123/6964483.
[67] Geoffrey A. Manne, Dirk Auer, & Sam Bowman, Should ASEAN Antitrust Laws Emulate European Competition Policy?, 67 Singap. Econ. Rev. 1637 (Mar. 31, 2021), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3709730.
[68] Radic, supra note 64.
[69] Id.
[70] Hong & Sokol, supra note 57.
[71] McConnell, supra note 59.
[72] Lazar Radic & Geoffrey A. Manne, South Africa’s Competition Proposal Takes Europe’s DMA Model to the Extreme, Truth Mark. (Aug. 15, 2023), https://truthonthemarket.com/2023/08/15/south-africas-competition-proposal-takes-europes-dma-model-to-the-extreme.
[73] Christine S. Wilson, Welfare Standards Underlying Antitrust Enforcement: What You Measure Is What You Get, Fed. Trade Comm. (Feb. 15, 2019), available at https://www.ftc.gov/system/files/documents/public_statements/1455663/welfare_standard_speech_-_cmr-wilson.pdf; Svend Albæk, Consumer Welfare in EU Competition Policy, Eur. Comm. (2013), available at https://competition-policy.ec.europa.eu/system/files/2021-09/consumer_welfare_2013_en.pdf.
[74] Petit & Radic, supra note 43.
[75] Dirk Auer, The Broken Promises of Europe’s Digital Regulation, Truth Mark. (Mar. 12, 2024), https://truthonthemarket.com/2024/03/12/the-broken-promises-of-europes-digital-regulation.
[76] John Taladay & Maureen Ohlhausen, Are Competition Officials Abandoning Competition Principles?, 13 J.E.C.L. & Pract. 463 (Jul. 5, 2022), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4042226.
[77] Radic et al., supra note 3.
[78] Radic, supra note 9.
[79] Hong & Sokol, supra note 57.
[80] Carmelo Cennamo & Juan Santaló, Potential Risks and Unintended Effects of the New EU Digital Markets Act, Esade EcPol (Feb. 2023), available at https://www.esade.edu/ecpol/wp-content/uploads/2023/02/AAFF_EcPol-OIGI_PaperSeries_04_Potentialrisks_ENG_v5.pdf.
[81] Lazar Radic & Geoffrey A. Manne, Amazon Italy’s Efficiency Offense, Truth Mark. (Jan. 11, 2022), https://truthonthemarket.com/2022/01/11/amazon-italys-efficiency-offense.
[82] Pablo Ibáñez Colomo, Self-Preferencing: Yet Another Epithet in Need of Limiting Principles, 43 World Compet. 417 (Jul. 17, 2020), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3654083.
[83] Cennamo & Santaló, supra note 80.
[84] Id.
[85] Epic Games, supra note 38.
[86] Javier Espinoza & Michael Acton, Apple Delays European Launch of AI Features Because of EU Rules, Financ. Times (Jun. 21, 2024), https://www.ft.com/content/360751cb-7a22-48e0-9b00-6a30ff41dcfe.
[87] Jess Weatherbed, Meta Won’t Release Its Multimodal Llama AI Model in the EU, The Verge (Jul. 18, 2024), https://www.theverge.com/2024/7/18/24201041/meta-multimodal-llama-ai-model-launch-eu-regulations .
[88] Meta Platforms Inc. Annual Report (Form 10-K), U.S. Secur. Exch. Comm. (Dec. 31, 2023), https://www.sec.gov/Archives/edgar/data/1326801/000132680124000012/meta-20231231.htm.
[89] Id.
[90] Oliver Bethell, Complying with the Digital Markets Act, Google: The Keyword (Mar. 5, 2024), https://blog.google/around-the-globe/google-europe/complying-with-the-digital-markets-act; Adam Cohen, New Competition Rules Come with Trade-Offs, Google: The Keyword (Apr. 5, 2024) https://blog.google/around-the-globe/google-europe/new-competition-rules-come-with-trade-offs.
[91] @laz_radic, X.com (May 3, 2024, 5:20 a.m.), https://x.com/laz_radic/status/1786325008345645321.
[92] Cohen, supra note 90.
[93] Alphabet Inc. Annual Report (Form 10-K), U.S. Secur. Exch. Comm. (Dec. 31, 2023), https://www.sec.gov/Archives/edgar/data/1652044/000165204424000022/goog-20231231.htm.
[94] Auer, supra note 75.
[95] Mirai, LinkedIn (Feb. 8, 2024, 12:10:54), https://www.linkedin.com/feed/update/urn:li:activity:7161330551709138945.
[96] Previewing Changes in Windows to Comply with the Digital Markets Act in the European Economic Area, Window Blogs (Nov. 16, 2023) https://blogs.windows.com/windows-insider/2023/11/16/previewing-changes-in-windows-to-comply-with-the-digital-markets-act-in-the-european-economic-area.
[97] Cohen, supra note 90.
[98] Mario Monti, Why and How? Why Should We Be Concerned with Cartels and Collusive Behaviour?, Eur. Comm. (Sept. 11, 2000), https://ec.europa.eu/commission/presscorner/detail/en/SPEECH_00_295.
[99] Geoffrey A. Manne, Error Costs in Digital Markets, GAI Report on the Digital Economy 3 (Nov. 2020), available at https://gaidigitalreport.com/wp-content/uploads/2020/11/Manne-Error-Costs-in-Digital-Markets.pdf.
[100] Radic et al., supra note 3.
[101] Pierre Larouche & Alexandre De Streel, The European Digital Market: A Revolution Grounded on Traditions, 12 J.E.C.L. & Pract. 542 (2021), (arguing that the DMA’s conceptual nature is in a “difficult epistemological position”).
[102] Radic, supra note 9.
[103] Belle Beems, The DMA in the Broader Regulatory Landscape of the EU: An Institutional Perspective, 19 Eur. Competition J. 1–29 (Jan. 2023), https://www.tandfonline.com/doi/full/10.1080/17441056.2022.2129766.
[104] Press Release, Amendment of the German Act Against Restraints of Competition, Bundeskartellamt (Jan. 19, 2021), https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2021/19_01_2021_GWB%20Novelle.html.
[105] Bahadir Balki, Nabi Can Acar, Helin Yüksel, Mehmet Mikail Demir, Seda Eliri, & Erdem Aktekin, A New Age for Digital Markets in Turkey? The Draft Amendment to the Law No. 4054 on the Protection of Competition, Kluwer Competition Law Blog (Oct. 25, 2022), https://competitionlawblog.kluwercompetitionlaw.com/2022/10/25/a-new-age-for-digital-markets-in-turkey-the-draft-amendment-to-the-law-no-4054-on-the-protection-of-competition.
[106] Henry Mostyn, Patrick Todd, & Goksu Kalayci, Turkiye, Cleary Gottlieb (Dec. 2023), https://content.clearygottlieb.com/antitrust/digital-markets-regulation-handbook/turkey/index.html.
[107] Ilbo, supra note 60.
[108] Jean Mackenzie & Ruth Comerford, Impeached S Korean President Charged with Insurrection, BBC News (Jan. 26, 2025), https://www.bbc.com/news/articles/cr53r1d0jz4o.
[109] Shin-woo, supra note 61.
[110] Lee, supra note 58.
[111] Robert Wildner, The Digital Markets Act: What a Difference a Month Makes, Mob. Mark. (Apr. 9, 2024), https://mobilemarketingmagazine.com/the-digital-markets-act-what-a-difference-a-month-makes.
[112] Dirk Auer, Matthew Lesh, & Lazar Radic, Digital Overload: How the Digital Markets, Competition and Consumers Bill’s Sweeping New Powers Threaten Britain’s Economy, Inst. Econ. Aff. (Sep. 18, 2023), https://iea.org.uk/publications/digital-overload-how-the-digital-markets-competition-and-consumers-bills-sweeping-new-powers-threaten-britains-economy.
[113] Report of the Committee on Digital Competition Law, Gov. India Minist. Corp. Aff., (Feb. 27, 2024), https://www.mca.gov.in/bin/dms/getdocument?mds=gzGtvSkE3zIVhAuBe2pbow%253D%253D&type=open (hereinafter “India Digital Competition Report”).
[114] The Competition Act, No. 12 of 2003, India Code (2003), available at https://www.cci.gov.in/images/legalframeworkact/en/the-competition-act-20021652103427.pdf.
[115] India Digital Competition Report, supra note 113.
[116] Indian Competition Law, Vol. I, available at https://theindiancompetitionlaw.wordpress.com/wp-content/uploads/2013/02/report_of_high_level_committee_on_competition_policy_law_svs_raghavan_committee.pdf (last accessed Jan. 30, 2025).
[117] Radic et al., supra note 3.
[118] Id.
[119] Giuseppe Colangelo, The European Digital Markets Act and Antitrust Enforcement: A Liaison Dangereuse, Int’l Ctr. L. Econ. (May 19, 2022), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4070310.
[120] Lazar Radic, Fair Trade Act Amendments Would Create Flaws, The Korea Times, (Dec. 11, 2024), https://www.koreatimes.co.kr/www/opinion/2024/12/137_384007.html.
[121] H.R. 3849, 117th Congress (Jun. 24, 2024), https://www.congress.gov/bill/117th-congress/house-bill/3849/text; S. 2992, 117th Congress (Mar. 2, 2022), https://www.congress.gov/bill/117th-congress/senate-bill/2992/text; S. 2710, 117th Congress (Feb. 17, 2022), https://www.congress.gov/bill/117th-congress/senate-bill/2710.
[122] Radic & Manne, supra note 56.
[123] Radic et al., supra note 3.
[124] Press Release, Klobuchar, Grassley, Colleagues to Introduce Bipartisan Legislation to Rein in Big Tech, Office of Sen. Amy Klobuchar (Oct. 14, 2021), https://www.klobuchar.senate.gov/public/index.cfm/2021/10/klobuchar-grassley-colleagues-to-introduce-bipartisan-legislation-to-rein-in-big-tech.
[125] PL n. 2768/2022, Câmara dos Deputados (Brazil), (Nov. 10, 2022), https://www.camara.leg.br/proposicoesWeb/prop_mostrarintegra?codteor=2214237&filename=PL%202768/2022.
[126] Grand Design and Action Plan for a New Form of Capitalism: 2023 Revised Version, Jpn. Cabinet Secr. (2023), available at https://www.cas.go.jp/jp/seisaku/atarashii_sihonsyugi/pdf/ap2023en.pdf; Outline of the Act on Promotion of Competition for Specified Smartphone Software, Jpn. Fair Trade Comm. (Jun. 2024), available at https://www.jftc.go.jp/file/240612EN3.pdf; @laz_radic, X.com (Aug. 14, 2024, 6:17 a.m.), https://x.com/laz_radic/status/1823665316200899036.
[127] Simon Vande Walle, Is the EU’s Digital Markets Act Going Global? How Japan Is Crafting Its Own Version of Digital Regulation with the Smartphone Act, EU Renew (Aug. 21, 2024), https://eu-renew.eu/is-the-eus-digital-markets-act-going-global-how-japan-is-crafting-its-own-version-of-digital-regulation-with-the-smartphone-act.
[128] JFTC, supra note 126.
[129] Online Intermediation Platforms Market Inquiry, Compet. Comm. S. Afr. (2000-2019), https://www.compcom.co.za/online-intermediation-platforms-market-inquiry.
[130] Lina M. Khan & Sandeep Vaheesan, Market Power and Inequality: The Antitrust Counterrevolution and Its Discontents, 11 Harv. L. & Pol’y Rev. 235 (2017), https://scholarship.law.columbia.edu/faculty_scholarship/2790.
[131] Chris Edwards, A Century of Federal Spending, Cato at Liberty (Mar. 16, 2023) https://www.cato.org/blog/century-federal-spending-1925-2025.
[132] The Draghi Report, for instance, found that the European Union passed 13,000 acts from 2019 to 2024, four times more than the United States. See Mario Draghi, The Future of European Competitiveness, Eur. Comm. (Sep. 2024), available at https://commission.europa.eu/document/download/97e481fd-2dc3-412d-be4c-f152a8232961_en?filename=The%20future%20of%20European%20competitiveness%20_%20A%20competitiveness%20strategy%20for%20Europe.pdf.
[133] Marc Ivaldi, Nicolas Petit, & Selcukhan Unekbas, Killer Acquisitions: Evidence from EC Merger Cases in Digital Industries, Antitrust Law J. (forthcoming), (Mar. 27, 2023), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4407333.
[134] Thomas B. Nachbar, Heroes and Villains of Antitrust, 18 Antitrust Source 1–12 (Jun. 2019), https://www.law.virginia.edu/scholarship/publication/thomas-b-nachbar/642681.