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Trustworthy Privacy for AI: Apple’s and Meta’s TEEs
How EU Law Influences Tech
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Ben Thompson argues that Apple should “make its models – both local and in Private Cloud Compute – fully accessible to developers to make whatever they want,” rather than limiting them to the “cutesy-yet-annoying frameworks” like Genmoji. This is not only a good idea but one that can be implemented safely for user data, without introducing privacy risks significantly greater than those users already accept when granting apps access to their data. Let me explain why, while also examining how Apple and Meta are approaching the challenge of “private” AI with trusted execution environments (TEEs). Don’t worry—this is a newsletter on EU tech regulation—so I will also comment on how the EU Digital Markets Act may affect this approach.