TOTM
The Cookie Plan Crumbles: Stuck in the Middle with Google
Truth on the Market
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Google recently announced that it has changed its plans to phase out third-party cookies in the Chrome web browser. The company had previously planned to disable third-party cookies in Chrome, a change supported by many in the privacy-stakeholder community, but which was met with criticism from the adtech industry and competition lawyers. Google’s new plans face similar criticism, while raising additional concerns from privacy advocates.
In short, Google is caught between EU privacy laws like the General Data Protection Regulation (GDPR) and competition laws like the Digital Markets Act (DMA). And despite claims that those laws are not in conflict, this episode very clearly shows how different interpretations are clearly in tension.