Popular Media

Testimonials and disclaimers

A big chunk of the fraudulent advertising (diet, exercise, work-at-home, credit repair) prosecuted by the FTC involves a testimonial advertisement that mentions a number, e.g., “I lost 74 pounds wearing slimming insoles.” Some consumers do not seem to understand that the results for the endorsers may not be typical, despite the disclaimer required by the FTC, “results not typical.”

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