New iOS Changes, New Antitrust Clashes Ahead?
Over the past decade, the intersection of privacy and antitrust has become a significant focus in the literature on data’s role in digital markets. In a landscape where platforms acquire data to strategically offer sellers preferential access to consumers’ attention, personal data is indeed the most valuable asset in a platform’s information arsenal. As a result, privacy has moved to the forefront, with policy makers keen to evaluate whether data accumulation strategies could compromise individuals’ privacy and reinforce platforms’ market power. Consequently, there is a growing argument that the unique characteristics of digital markets and the potential uses of data in the digital economy require an approach that integrates privacy considerations into antitrust enforcement, fostering close collaboration between antitrust authorities and data protection regulators.