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Justice Department’s Google Adtech Antitrust Suit Does Not Add Up
Truth on the Market
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The trial of the U.S. Justice Department’s (DOJ) “adtech” antitrust lawsuit against Google kicked off Sept. 9 in U.S. District Court in Alexandria, Virginia. In a nutshell, the DOJ (joined by 17 states) argues that Google illegally monopolized key digital-advertising technologies through a variety of anticompetitive tactics. But the DOJ will find it difficult to prove that Google’s actions harmed competition and consumers in this market. Rather than furthering the public interest, this sort of lawsuit is far more likely to deter innovation in dynamic markets, to the detriment of consumers and the American economy.