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FCC’s New Satellite Rules: Sharing Is Caring
Truth on the Market
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In the aftermath of Hurricane Helene in September, SpaceX provided a masterclass in public relations by handing out thousands of Starlink satellite-broadband kits, waiving monthly fees, and enabling emergency alerts over cellular networks in affected areas. Not only did the effort generate significant goodwill for the company, but it also demonstrated that satellite technology can play a key role in providing broadband to underserved and unserved areas.