On a recent episode of The Human Progress Podcast, ICLE Chief Economist Brian Albrecht explained how prices act as “signals wrapped in incentives,” coordinating economic activity across time and place while forcing people to confront scarcity and trade-offs. He argued that price controls conceal scarcity rather than eliminate it, that corporate greed cannot explain the recent surge in inflation, and that even advances in AI cannot abolish scarcity because human desires and time remain limited. Albrecht also distinguished corporate size from monopoly power, contending that competition—including international competition—generally pushes firms to lower prices, improve quality, and build trusted brands, while the effects of mergers and personalized pricing require case-by-case analysis.