Artificial Intelligence: Opportunities and Managerial Challenges

English Abstract

While the use of artificial intelligence for pricing, search or matching algorithms generates efficiency gains that primarily benefit consumers, firms must be aware that these algorithms can generate situations of non-compliance with competition and consumer protection rules, and that they can expose them to significant reputational risks if their results are perceived as restricting or manipulating consumer choices or even as leading to discriminatory practices. This contribution aims to characterize these risks and insists on the need for companies to implement compliance policies to prevent these damages or to put an end to them quickly and efficiently through algorithmic audits.

Note: Report is in French.