The Paradox of Choice Meets the Information Age

Andrew Mercado April 19, 2022

Truth on the Market View Original Source

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Barry Schwartz’s seminal work “The Paradox of Choice” has received substantial attention since its publication nearly 20 years ago. In it, Schwartz argued that, faced with an ever-increasing plethora of products to choose from, consumers often feel overwhelmed and seek to limit the number of choices they must make.

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