Paternalism and the iPod, Part II: The Behavioral Economics of Apple?

Joshua Wright February 6, 2006

Truth on the Market View Original Source

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Dave Hoffman over at Concurring Opinions asks: “Is Apple Exploiting Consumer Irrationality?” Dave is worried that consumers’ continuing iPod purchases may be irrational in the face of evidence that many iPod’s fail within their one year warranty period or shortly after, and that this strategy might explain Apple’s “growing market strength.” How likely are consumer biases to explain Apple’s success? In short, not very.

Read the full piece here.