About the Author(s)

Senior Scholar

Eric Fruits is a senior scholar at ICLE and an adjunct professor of economics at Portland State University.

Samuel Bowman

Sam Bowman is founding editor of Works in Progress and was the former Director of Competition Policy at ICLE.

Geoffrey A. Manne

President and Founder

Geoffrey A. Manne is president and founder of the International Center for Law and Economics (ICLE), a distinguished fellow at Northwestern University’s Center on Law, Business, and Economics, and a visiting professor of law at IE University, Madrid.

Related Research Programs

Antitrust

Online Display Advertising: What’s the relevant market?

Eric Fruits, Samuel Bowman, & Geoffrey A. Manne September 14, 2021

Truth on the Market View Original Source

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Digital advertising is the economic backbone of the Internet. It allows websites and apps to monetize their userbase without having to charge them fees, while the emergence of targeted ads allows this to be accomplished affordably and with less wasted time wasted.

Read the full piece here.