OP-ED: Don’t Try to Regulate Google Ads
Wall Street Journal – ICLE Academic Affiliate M. Todd Henderson published an op-ed in The Wall Street Journal about legislation from Sen. Mike Lee that would force platforms like Google to spin off their digital-advertising exchange businesses. The full piece is available here.
Sen. Mike Lee of Utah is poised to introduce legislation that would forbid Google and other tech giants that build and operate digital advertising exchanges from owning the tools that help buyers and sellers of online advertising. Not only is this bad policy, but it is based on the faulty premise that advertising markets are analogous to securities markets.