Gus Hurwitz Quoted in Axios on OpenAI’s Retraction of Consumer Features

Gus Hurwitz March 28, 2026

OpenAI recently canceled consumer-oriented projects, including an adult content feature and the Sora video application, prioritizing enterprise tools and revenue generation. ICLE Director of Law & Economics Programs Gus Hurwitz spoke to Axios about this product strategy. He described the removal of these consumer attributes as a conventional commercial calculation to avoid investor uncertainty. Read the full piece here.

“I would look at it first as simply a pure business decision, much like their decision to shut down the Sora video generation project,” Gus Hurwitz, senior fellow and academic director of the Center for Technology Innovation & Competition at the University of Pennsylvania Carey Law School, told Axios.