June 14, 2019
BRIEF OF RICHARD A. EPSTEIN, KEITH N. HYLTON, THOMAS A. LAMBERT, GEOFFREY A. MANNE, HAL SINGER, AND WASHINGTON LEGAL FOUNDATION, IN SUPPORT OF Petitioner in 1-800 CONTACTS, Inc. v. Federal Trade Commission
Introduction and Summary of Argument Building and maintaining a successful brand is no small task. First you must spot a widespread need or desire that no one else can see—or…